Rob Vigneau
Highland Park,IL
Summary
Passionate eCommerce, insights, sales, and strategy leader with over 20 years of retail, marketing, and eCommerce experience.
Overview
24
24
years of professional experience
Work History
Director - ECommerce, Insights, Shopper Marketing
Storck US
Chicago, IL
02.2020 - Current
- Achieving significant above category eCommerce growth
- Managing eCommerce P&L to meet set share and profit growth goals
- Developed long term eCommerce vision and obtained senior leadership support for investment in staff, tools, and partners to accelerate growth
- Identified and gained approval for six new eCommerce partners covering performance measurement, content development, content syndication, content creation, add to cart, and paid search management
- Lead new content creation to improve organic search ranking and consumer conversion
- Developed search and display strategy leading to significant improvement in sales results and ROI on Instacart, Walmart.com, Target.com, Kroger.com
- Leading development of our shopper marketing capability to drive mutual growth for our brands and key retail partners
- Driving a more strategic approach to brand and customer planning to enable sell in of key retail programs in support of brand strategy
- Guiding the advancement of Storck's insights capabilities including re-negotiation of our data partner contract with significant added value at a significant cost savings
Sr. Manager Shopper Insights - Drug Channel
Kimberly Clark
03.2012 - 02.2020
- Shopper insights and retail principles expert for the KC Walgreens sales team supporting all of KC's categories (diapers, pants, wipes, household paper, incontinence, and feminine care)
- Guiding and supporting development of KC's customer specific eCommerce and B&M strategy.
- Received multiple awards within KC as recognition for my support in delivering sales growth and insights leadership (Consecutive Sales incentive Awards, Catalyst Award, Distinguished Service Award)
Director - Team Lead
Ipsos
06.2008 - 03.2012
- Lead a team of multiple direct reports with responsibility for empowering them to succeed through training, day to day guidance, and performance evaluation, and succession planning
- Primary client relationship responsibility for major US retailers in the mass and pet channels
- US based Shopper Insights expert responsible for growing Ipsos' capabilities and client base as well as training colleagues on shopper insights.
Director
TNS
02.2003 - 06.2008
- Direct responsibility for growing a base of business among leading brand and management consulting firms
- Lead application of advanced analytics such as segmentation, discreet choice, market structure, market mix, and structural equation modeling to deliver insights for management consulting firms such as McKinsey, Boston Consulting
Client Service Director
Research International
11.2000 - 02.2003
- Lead global product testing program for large confectionery company
- Project management including oversight of key support functions to ensure on time and high quality delivery of research programs
Senior Research Manager
Research International
01.2000 - 01.2001
- Consulted with Wrigley and other key client on design, implementation and analysis of conjoint, segmentation, package, concept, sensory, product, and copy testing studies
- Developed and maintained survey data base and data processing software for global product testing tracking research
Strategic Planning Analyst
Walgreens
01.2000 - 11.2000
- Analyzed POS, IRI, Market Basket, Consumer, ACNielsen Data and provided actionable recommendations to address business issues and promote category growth
- Ownership of Walgreens store clustering process including management of tool, interpretation of results, and development of assortment recommendations
Research Intern
Rabin Research
02.1997 - 03.1997
- Worked 24 hours per week while attending school full time to achieve my degree in Psychology
- Provided support to senior management to ensure quality product execution and on time delivery of results
Education
Bachelors - Psychology
University of Illinois
Chicago, ILSkills
- eCommerce strategy development and execution
- Creating a long-term vision and building the short and mid-term path to success
- Gaining stakeholder alignment on strategic imperatives
- Key talent identification, recruitment, and mentoring
- Partner and resource identification, vetting, and onboarding
- Organic and paid search expertise
- Copy and visual content development
- Data and analysis expertise
- Advanced analytics (predictive modelling, segmentation, market mix modelling, etc)
- Walmartcom, Targetcom, Instacart, Krogercom, and Amazoncom search and display expertise
Additional Information
- Brand Content Example - Image Carousel Walmart
- Brand Content Example – Image Carousel Target
- Strategic Paid Search Example - Prioritizing in and Out Flavors
- Strategic Paid Search Example - Category defense and trade up
- Strategic Paid Search Example - Occasion vs. Category Based
Timeline
Director - ECommerce, Insights, Shopper Marketing
Storck US
02.2020 - Current
Sr. Manager Shopper Insights - Drug Channel
Kimberly Clark
03.2012 - 02.2020
Director - Team Lead
Ipsos
06.2008 - 03.2012
Director
TNS
02.2003 - 06.2008
Client Service Director
Research International
11.2000 - 02.2003
Senior Research Manager
Research International
01.2000 - 01.2001
Strategic Planning Analyst
Walgreens
01.2000 - 11.2000
Research Intern
Rabin Research
02.1997 - 03.1997
Bachelors - Psychology
University of Illinois
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