Rebecca Harris

• Increased lead generation and qualification through demand gen strategy by segment and persona. This includes inbound lead acquisition and outbound account-based marketing strategy (heavily involved in expansion/upsell customer strategy).
• Strategized and executed on engagement and nurturing in advertising, events, direct mail/tactile strategy, sales enablement, sales lifecycle mapping, GTM strategy planning, email campaigns and content creation.
• Planned and executed on multiple tactile marketing campaigns, driving different objectives such as lead generation, customer retention and event awareness.
• Created, built and managed Team Enablement Center to help drive sales GTM awareness, increase customer support and collect and serve-up company resources.
• Generated awareness, enablement assets and product education after rebranding company name, identity and migrating to V2 product.
• Boosted brand reputation and customer loyalty with Customer Award Programs and Campaigns.
• Assisted in writing, editing, publishing and promoting CEO book on Amazon called Create WOW Customer Experiences.
• Brokered purchase and sale of High-profile Domain Names.

• Created a Tailored Packet for this company and provide multiple consultation conversations free of charge

• Built multiple websites from designing and wireframing UX, setting up hosting, to developing and building final output on Wordpress
• Here is a great example of company that had no brand identity, no presence on Google and less than 5 customers when the project started: https://www.elitescaffoldca.com/
• Additionally, enabled this company's success by training their team on self-servicing their Wordpress website, creating and managing great industry social content and customer stories and increasing their SEO with best practices.

• Various projects across numerous years supporting SocialSurvey at the time (now Experience.com):

WordPress Microsites

- SocialSurvey Speakers Bureau (2017)

- Create WOW Summit Event Website (2020)

- Internal Team Enablement Centers (2019 to Present)

Google Microsites
- Experience.com Help Center (2020)

• First website project. Architected this website from ground zero to create quote-based fittings and parts shop that offered information on their 1000+ product offerings: http://westernvalveandfitting.com/
• Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX and JSON coding
• Hosting, UX, Development, SEO services, Website Content and much more were included in this project

• Collateral and Material Creation
• Content Copywriting and Digital Marketing Assets
• Event Coordination Support
• Event Marketing to Boost Attendance

• Proposed business plans to help increase museum attendance, boost sales and revenue and improve awareness and eventual scale