Hi, I’m
Randy Holland
Senior SEO Specialist
Vancouver,WA
Summary
Summary
Senior SEO Specialist with in-depth knowledge of on-page, off-page and technical SEO strategies, multiple analytic and tracking tools and SEO report generation. Guides SEO strategy for local, national and enterprise clients and executes SEO-driven lead generation campaigns through SEO strategies to garner measurable results and value.
Overview
12
years of professional experience
2
years of post-secondary education
Work History
WebforVancouver, WA
Senior SEO Specialist
04.2018 - 04.2022
Job overview
- Developed SEO strategies to increase clients’ search engine results rankings and organic traffic.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Tracked clients’ KPIs and report on SEO performance.
- Produced quantifiable results meeting or exceeding client expectations.
- Routinely performed technical SEO audits using industry recognized tools and identify areas of improvement.
- Developed technical SEO recommendation documents identifying specific problems and actionable solutions.
- Articulated value of technical SEO issues to company executives and website stakeholders for buy-in.
- Developed and implemented schema markup and structured data strategies.
- Performed comprehensive keyword research.
- Used keyword research to determine informational, transactional and navigational search terms satisfying search intent.
- Leveraged keyword research to influence content marketing and on-page SEO marketing plans.
- Utilized keyword research to develop content plans for Webfor’s content writers and client content teams.
- Used industry recognized tools for keyword tracking and competitive keyword analysis.
- Strategized on-page SEO page plans including meta data and relevant on-page SEO best practices.
- Created website sitemaps to establish optimal content verticals including parent-child relationship and optimal internal linking.
- Established local SEO strategies and ranking opportunities for enterprise clients possessing 200+ locations.
- Used deep website analysis tools and techniques to breakdown large websites (10k+ pages) into granular data including categories and URL data/metrics.
- Developed back linking strategies to improve website traffic, rank, reputation and relationships.
- Collaborated remotely and daily with website dev team, account managers, content writers, and SEO team to improve SEO.
Sprout Digital, The ColumbianVancouver, WA
SEO Specialist
01.2015 - 04.2018
Job overview
- Managed 20 to 25 SEO client campaigns for local and regional businesses who expect increase in organic search rankings.
- Developed SEO strategies for new and existing clients by analyzing website architecture, content, linking, and ranking signals.
- Effectively communicated to clients how proposed SEO strategies will influence SERPs and produced desired website conversions.
- Produced diagramed website content strategies for developers and designers by using keyword research and content silos.
- Used keyword research and content silos to produce content development outlines for content developer.
- Compiled monthly SEO reports for clients and present SEO reviews/audits for annual client contract renewals–with account reps.
- Collaborated daily with project leader and developer on website projects to carry out on-page SEO techniques and page build-outs.
- Implemented technical SEO including: JSON-LD markup, optimize images, breadcrumbs, internal linking, 301 redirects strategies.
- Corrected client business listings/NAP using Yext platform and obtain back links using email outreach and guest blogging opportunities.
Pixel River Digital MediaVancouver, WA
Project Manager
01.2010 - 12.2014
Job overview
- Managed over 40 website development projects from initial consultation through successful launch.
- Led collaborative website development projects and monitored and managed project schedules, risks, conflicts.
- Developed project plans and specifications to match clients goals and expectations.
- Managed project team members including website developers, photographers, graphic designers, university-sanctioned intern.
Education
Washington State University Vancouver , Vancouver, WA
Bachelor of Arts from Digital Technology And Culture (DTC)
08.2007 - 12.2009
Skills
On-page SEO
undefinedTimeline
Senior SEO Specialist
Webfor
04.2018 - 04.2022
SEO Specialist
Sprout Digital, The Columbian
01.2015 - 04.2018
Project Manager
Pixel River Digital Media
01.2010 - 12.2014
Washington State University Vancouver
Bachelor of Arts from Digital Technology And Culture (DTC)
08.2007 - 12.2009
Similar Profiles
Aeryn KnowlesAeryn Knowles
Sales Associate at Forever 21Sales Associate at Forever 21
Alita SundbergAlita Sundberg
In Home Caregiver at CDWAIn Home Caregiver at CDWA
William LittlefieldWilliam Littlefield
Tower Technician at Day Wireless SystemsTower Technician at Day Wireless Systems