Pei Li Lee

Leading the project marketing planning and formulating marketing strategies and budgets with a wealth of knowledge in both BTL and ATL marketing. Experience the digital transformation focusing on digital marketing, developing strong and innovative marketing strategies regionally to build a bridge between the brand and audiences. Also overseeing the design and implementation of countless marketing campaigns and events. All of which have delivered superb results for clients.

• Collaborated with external creative agencies to produce and distribute marketing materials.
• Managed full-cycle marketing and advertising strategies, resource allocation and production schedule adjustment.
• Directed full-cycle marketing and advertising strategies at the global level
• Managed company standards for all marketing collateral and oversaw consistent application.
• Researched, designed, implemented and tracked advertising and public relations activities.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
• Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
• Maintained high level of understanding of industry standards and trends.
• Worked closely with the project consultancy team and business lines to create and maintain marketing materials for sales presentations and client meetings.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Overseeing marketing department.
• Evaluating and developing our marketing strategy and marketing plan.
• Planning, directing, and coordinating marketing efforts

Actualize multimedia graphic design according to clients' requirements. Develop website under WordPress system. Prepare proposals for clientele to bid for new job opportunities. Liaise closely with the client on proposed advertising strategy and actualize the campaign.

• Do media plan base on client's campaign objective

• Suggest a suitable mix media according to the marketing budget

• Actively looking for potential prospects create a new client database

• Prepare presentation slide for each media & marketing proposal

• Propose creative visual idea for planned marketing execution

• Conceptualise and work out website & graphic design according to requirements

Involved Projects: Adore Sanitary Napkin Campaign, Genting Property Commercial Series Launching, Tanah Sutera Harmony Run Campaign

Marketing communication role for all products for Asia region. Involved in projects & brand execution in product marketing department. Prepare and present new ideas and planning for product development and launches to management in Germany HQ.

• Conceptualize, visualize, design and execute graphic design artworks to align with regional communication works base on corporate requirement guidelines.
• Responsible to work on communication and key visuals for new products, marketing campaigns and promotional initiatives.
• Responsible to maintain database for industry standards for communications.
• Carry out administrative tasks as required within product marketing/communications projects.
• Assist Product Manager to develop an effective marketing strategy for new and existing products, inclusive of design concept and development of new products, new packaging development and market intelligence support.
• Data / feedback collection from all the regional countries on every marketing execution.
• Collect and present new product launching proposals for regional marketing meetings.

Involved Projects: Coloring Assortment New Packaging, Marker rebrand, Re-liner Ball point Pen, Palette Gel Pen,

SchwanArt color pencils, Examgrade ballpen revamp, Cappi Permanent Marker, COM4 Mechanical Pencil

• Plan and execute advertising and promotion events.
• Design promotional items and merchandise.
• Plan and design every execution for festive season.
• Communicate with outlet person regards every execution.
• Update company website and social media.
• Communicate within production, operation, design, purchasing also account.
• Sale data collection and analysis report.
• Preparing minute of meeting during weekly basis department meeting.
• Preparing marketing visit report while observing marketing situation of different outlet.
• Dealing with consignment partners for every promotional execution and other matters.
• Dealing with marketing and advertising relative suppliers.
• Involvement in sales operation during festive seasons like Mooncake festival and Chinese New Year festival.
• Experience as a person in-charge of temporary events

Involved Projects: All festive season including CNY, HariRaya, Mooncake festival, Parent's day, and Christmas Day,

New cakes & bread Series, Breakfast Menu, Lunches & dinner promotion, New products development