Paola Perez Rea Chavez

• Paola is a highly adaptable executive with extensive leadership experience across industries and functions
• While the bulk of her career has been working in and around the high-net-worth/ luxury segment, her cross-functional experience makes her a uniquely capable overall executive within any market segment
• Performed in a variety of company environments and cultures - from early-stage startups and multiple levels in between to up and running companies in Real Estate, insurance, restaurant, events and fashion industry
• Established her own businesses with partners and alone, always dedicated to client acquisition, BRM, marketing and sales while creating great teams to work with excellent results in sales, product positioning and recognition of uniqueness.
• Prides herself on a breath of knowledge and experience that positions her to succeed quickly regardless of the challenge or opportunity faced with.
• Paola´s approach is grounded in a strategy-first paradigm with an unwavering eye towards concrete deliverables.
• Fluent in English and Spanish.

Co-owner and Partner responsible for sales and Marketing for Be2well a startup company started in 2018, focused on wellness and Eco friendly products and services.

• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Responsible for the Marketing Sales and PR for Cipriani Masaryk in Mexico City part of the Cipriani Restaurants in NYC. Responsible of the Marketing & Sales force for the luxury restaurant that had recently opened in this city, reporting to NY headquarters and owner in Mexico. Management of all the marketing campaigns, media, social media and PR efforts, resulting in increased sales and brand positioning. Cipriani Events: Coordinated all of the administrative and operating tasks for the opening of the Cipriani Events. Responsibility included the creation of the sales team. Including banquet training, sales training and all the pertaining administrative tasks for the successful opening and operation of the events space.

Marketing Director for UNIQ Luxury: A start up luxury marketplace. Responsible of the marketing efforts and launch of this platform working on the positioning and branding, in charge of all the marketing material portfolio, which included, print, social media and external promotion. Marketing strategy and media launch events and positioning of this new type of business in the growing digital luxury market in the country. Tasks included:

-BRM with luxury brands in UNIQ Luxury

-Business strategy implementation and commercial partnerships approach.

-Negotiation and closing of agreements.

-Worked with brands such as Aston Martin, Ferrari, Cartier, Panerai, Jaguar, Mercedes, Berger Jewelers, McLaren, art galleries and museums in Mexico.

• Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
• Successfully project managed numerous multi-lingual social media and email campaigns simultaneously.
• Developed consumer-tailored print marketing materials for targeted distribution.
• Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
• Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
• Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
• Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
• Utilized public relations skills to acquire more clients, business partners and associates for the UNIQ luxury exchange platform similar to Airbnb business model for the luxury market.

Director of Sales and Marketing and Client Management

Business relationship management, new client acquisition, sales and marketing strategy implemented that resulted in growth of the client base for the business. Specialized in the Hispanic food industry offered to the food distribution companies like Sysco foods US foods and other small food distribution companies in California, Utah, Oregon and Nevada.

• Created and expanded sales presentations to new and existing customers increasing net sales revenue by 30% in sales in Hispanic division in Sysco.
• Organized events and product presentations related local target food shows and conventions.
• Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.

Paola's Design Fashion Jewelry

Business development of own business for distribution and sale of fashion and fine jewelry. Created own line of jewelry with a selection of design pieces from Italy, USA, Spain, Korea and India. Resulting in an extensive jewelry line that was positioned in the market among the luxury clientele of my area at the time sold seasonal collection and redistributed to other vendors in Oregon, Texas and Mexico. Sales through website and social media. Fashion and image consulting services were also offered to local professional clients and executives resulting in a word of mouth recommendation that brought in sales for both products and services with a 200% growth in the first year.

• Offered friendly and efficient service to customers, handled challenging situations with ease, working with diverse customers finding their needs and fulfilling them.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Developed and maintained courteous and effective working relationships with all type of clients.
• Exceeded goals through effective task prioritization and great work ethic.
• Conducted research, gathered information from multiple sources and created excellent results for jewelry sales and Image consulting services.

Sales through Community Management and Business relationship manager with Hispanic federations, unions and Hispanic companies with an interest in offering benefits to their members and employees. AIL was a company focused in the Hispanic market and I was key to creating new relationships and bringing insurance users to that market that needed insurance options for their employees or members and their families.

• Introduced effective resolutions for community trust and managed special projects.
• Streamlined operations by communicating efficiently with clients, keeping meticulous records, budget management and internal collaboration.
• Gained feedback useful in collaborating with business leaders to devise solutions.
• Liaised with diverse community agencies to serve as client advocate and provide insurance to many uninsured families.
• Increased memberships by 25% and sales by 30% from previous year results.

Early Career

In Paola’s early professional years she started her career in Advertising in her home town of Mexico City, while she was still finishing college, (1996-1998) working for a Spanish company named Media Planning in Mexico City, she was a Junior account admin for L’Oreal supporting the media planning for radio and television spots for the account, resulting in a significant growth for her within the company, putting her in charge of the Public Relations with the account to get more business for the agency.
A year later she moved to the United States to Denver Colorado, (1998) where she worked briefly for Heinreich Marketing, at the time, a well known and small direct marketing firm that was doing business with Mexican companies like Palacio de Hierro, Banamex and Liverpool, she was key to the owner of the firm in the PR and growth of business for these Mexican companies. She was offered a position as an Account Manager for a Hispanic Advertising Agency, Solis Advertising and PR in Denver, her accounts included companies like Invesco Funds, US West, McDonald´s, Watermill Express, Winter Park Resort that started to speak directly to the Hispanic Market at the time (1998-2000) this brought her the opportunity to learn about the ski real estate market in Colorado, and was invited to participate in a well settled and specialized Sales, Marketing and Advertising company called The Communique Group, (2000-2006) in which she was given the job opportunity as an Account Manager to work directly with RE developers in the creation of advertising campaigns, printed materials, mega launch events, before breaking ground, for the initial sales of properties in the range of 1.5K-8K resulting in presales of 50-70% of the properties. RE Projects in high end luxury resorts in Vail, Aspen and Telluride in Colorado, Mammoth and Big Bear in California in Palm Springs, Florida in Orlando, Tampa, St Agustine, Boca Raton, Vermont in the US and Los Cabos, Huatulco, Puerto Vallarta in Mexico, therefore obtaining a very specialized expertise in the BRM division of the company.

• Improved operations through consistent hard work and dedication.
• Oversaw daily operations to ensure high levels of productivity.
• Developed team communications and information for meetings.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor and owner to find solutions to them.
• Exceeded goals through effective task prioritization and great work ethic.