PANKAJ DARAJI

• Drove digital and enterprise collaboration across functional teams, focusing on continuous online sales improvement.
• Monitored return on investment of social media and other online marketing efforts.
• Created social media content with consistent content and tone.
• Evaluated monthly performance statistics and used data to inform future strategies.
• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Increased customer engagement through social media.
• Provided weekly updates on digital marketing campaigns to the management, discussing strategic initiatives and methods for improvement.

• Worked with clients across verticals (BFSI, Pharma, Personal care, Automotive) to understand needs and provide excellent service.
• Created plans and communicated deadlines to ensure projects were completed on time.
• Handled day-to-day running of digital campaigns ensuring high levels of productivity and progression.
• Developed relationships with clients, agency partners and media partners – role of “trusted advisor”.
• Developed and delivered necessary reports (includes Google Analytics) like media flowchart updates, budget updates, contact reports, competitive, post-campaign reports, in a timely manner.
• Client handled: DSP BlackRock Mutual Fund, SonyLIV, Dr Reddy’s, Oriflame, Swaraj Tractors, SOLV, The Laughing Cow, Pantaloons

In this role, I handled multiple aspects of market research (Quantitative and Qualitative) from proposal writing, questionnaire design, project plan, Quality Management, data analysis and reporting. I was responsible for project execution.

Clients Handled:Mahindra Two Wheelers, Mahindra Tractors, Tata Motors, General Motors

Set up my own market research support service firm along with a partner. We led a team of 14 people. This experience gave me an insight into being a leader and how to manage teams apart from 360 work experience. We managed clients like TNS, Neilsen, Hansa Research etc.

I was at the center of entire market research function by liasoning with multiple teams in my project and ensuring each piece of the project gets done through perfection with optimal quality and in a time-bound fashion. Managed clients like P&G, Markit, HUL, Loop Mobile etc

· Valuation of Properties

· Project Appraisal/ Feasibility Studies