Nicole Bordell

Accomplished, results-driven, and repeatedly recognized professional with 10 years of experience leading end-to-end creative production and marketing operations to champion operational and commercial efficiency. Instrumental in designing conceptual prototypes, personas, and customer journey maps as per requirements. Proficient at producing clean and concise presentations for clients/internal teams to communicate design rationale. Skilled at delivering perceptive and constructive feedback to clients on designs, including information architecture, content, aesthetics, layout, and overall alignment with brand and goals. Well-versed in launching different campaigns to lead generation efforts and drive brand visibility. Knowledgeable in concept development, design, and production of advertising/marketing assignments consistent with marketing objectives. Excels at examining and monitoring existing processes, identifying flaws, and creating solutions to improve design capabilities. Proven capacity in ensuring and enabling integration of all relevant digital initiatives into the strategic planning process for leadership commitment and resource allocation/execution.