Márcia Volpe

• Evaluate projects requiring Content Design to ensure thorough assessment, gathering of requirements, and assignment to suitable Content Designers.
• Created material to educate product managers on submitting Content Design requests, contributing to the successful execution of projects.

ACCOMPLISHMENTS

• Implemented Standard Operating Procedures (SOPs) to enhance content production efficiency and effectiveness.
• Consolidated terms and oversaw the review, updating, translation, and localization of a glossary, fostering company-wide usability and consistency.
• Managed content production for global expansion into 49 new markets, ensuring compliance with global selling regulations.

• Analyzed industry trends and identified opportunities for business growth.
• Conducted research on competitor’s user experience.
• Developed strategy to optimize customer experience.

ACCOMPLISHMENTS

• Created mockup to showcase user experience strategy, insights, and recommendations.

• Inventory and audit content from different sources in diverse formats, with specific functionalities to recommend consistent migration structure and format to maintain information performance.
• Created a lean distinct taxonomy navigation structure for each audience/use case, combining stakeholders' content in storytelling ecosystems focused on the user experience, employing design thinking principles. Leveraged web development expertise to migrate and integrate the content into a custom-built content management system (CMS) developed from scratch by my team.
• Work cross-functionally with teams in a fast-paced, collaborative manner and gather user feedback to inform and refine content strategies, ensuring seamless implementation and alignment with overall UX objectives.
• Hired, trained, and managed six contractors, incorporating finance and labor procurement strategies and offering clear direction, collaboration, and motivational leadership.
• Volunteered as a content strategist and UX graphic designer for The Writer's Kitchen, applying design patterns and leveraging a strong design sense. Redesigned the Gather events, posters, and emails, incorporating design patterns, and created the logo. The simplified, clear, and easy-to-read communications, developed with a strong design sense, significantly increased attendance and improved participant preparation.
  

ACCOMPLISHMENTS

• Drove +211,400 unique users - a 65% growth from the past year, by onboarding 80 Amazon orgs, building 189 business lines information architecture - a rise of 195% from the previous year, and structuring the migration of 28,952 technical documentation from 8 different platforms.
• Facilitated $918K cost avoidance by challenging a new experience scheduled to launch. Pressed for additional user experience research and insisted on a feature to allow users to switch between experiences. Both strategic actions reversed the decision to change to a newly developed user experience with detrimental usability.
• Volunteered as a content strategist and UX graphic designer for a volunteer-run writing workshop program that helped 72K live and on-demand learners save 1.6K–2.9K FTE (2.6M–4.8M hours) and deliver up to 624K successful docs in a year.

• Elaborated and executed the consolidation of 3 different websites, experiences, and systems into an integrated Adobe Experience Manager (AEM) website - from ideation to execution.
• Launched a B2B / B2C concise web experience within the corporate site (silo), featuring static and dynamic user-specific gated content – eight regions and five languages.
• Managed seven direct report content global team members and four developers from two agencies, implementing strategic planning for efficient collaboration and project management.
• Leveraged web development expertise and strategic planning skills to ensure successful migration and integration of content into the new platform.
• Developed and implemented search engine optimization strategies to improve search engine visibility and optimize content for better organic rankings.

ACCOMPLISHMENTS

• Created a highly effective solution to consolidate, restructure, and significantly enhance a fragmented user experience across three different digital platforms, including addressing the complexities of global software distribution while ensuring privacy & legal compliance with US Export Control regulations. Renesas consolidated website significantly impacted business operations, vision efficiency, and improved hardware and cloud software distribution.

• Elaborated on Google Security Enterprise Applications microsite content strategy to improve target market perception.

ACCOMPLISHMENTS

• Delivered Google Enterprise Google microsite structure - information architecture, sitemap, and content strategy, improving target market perception of Google Security Solutions.

• Worked on Microsoft, Hitachi, Chevron, and Ortho projects, requiring extensive client, competition, and user behavior research.
• Built personas and wireframes, defined messages, and created user/ page flows to guide and support the content strategy.
• Led copy creation, document review, and managed content migration.

ACCOMPLISHMENTS

• Redesigned Microsoft distributor website - Rackspace, user experience, improving sales conversion, and reducing live touchpoint volume.
• Introduced Hitachi IoT business segment by launching an innovative, scalable website foundation with theframework and content structure.
• Repurposed Chevron's social media campaign, creating a microsite to increase engagement.
• Redesigned Ortho's user experience through 3 sites in 4 languages, translating messages into digestible size for a user-friendly experience and ultimately increasing engagement.

• Worked as a consultant for BBDO/Doremus to build website governance guidelines.

ACCOMPLISHMENTS

• Built Wells Fargo content governance plan after analyzing the digital presence, inventorying & auditing content, and interviewing stakeholders.

• Worked on Visa and Intel IoT website redesign.
• Created inventory, gap analysis, taxonomies, metadata frameworks, style guides, migration & globalization plans across the project lifecycle.
• Captured/documented content creation and deployment into the Design System.
• Hired and managed three content writers and one content strategist.

ACCOMPLISHMENTS

• Led content team contribution to build the Intel design system, earning recognition from upper management.
• Scaled the VISA website down to 27% of its original size, focusing the message content on meeting users' demands.
• Consistently maintained high customer satisfaction ratings.

• Worked as context analyst to support improvements to search results classification.
• Analyzed query intents compared to search results and classified unstructured data to enhance algorithm performance and human-computer interface (HCI).

• Collaborated on the project to consolidate corporate and e-commerce sites, using an Agile database to push new content on the website.
• Created online editorial guidelines, maintaining consistency throughout content properties among copywriters while keeping them free to create content for 1,200 products.
• Established and implemented templates and processes, optimizing efforts to automate development and legal approval.
• Coordinated work of six full-time and two freelance copywriters by creating detailed content briefs offering clear direction.

ACCOMPLISHMENTS

• Consolidated Leapfrog corporate and e-commerce sites - over 1,200 right-reserved products, created templates, and implemented content processes.

• Worked on the Google Nexus voice command project concept and implementation.
• Collaborated on developing the Portuguese version of Google Voice, one of two pilot language markets selected by Google.
• Translated and localized popular search terms into speaking versions, adapting queries to regional culture, including slang.
• Evaluated and labeled text data, generated test query sets, and edited script sentences and linguistic rules for Portuguese speech, applying natural language processing methodologies.

ACCOMPLISHMENTS

• Spearheaded the Portuguese translation and localization process for Google's phone voice command.
• Successfully delivered the Portuguese version of the voice command, enabling accurate understanding and prompt responses to user commands, including teen lingo/slang - part of the target audience.

• Evaluated and edited machine-translated demand generation email communications for the Brazilian consumer market user needs.
• Provided Portuguese linguistic analyses for the Engineering team, leveraging machine learning tools and algorithms to ensure asset files were suitable for localization and seamless integration.