Morgan Lang
Fitness Specialist
NJ
Summary
Service-focused sales manager dedicated to maximizing customer satisfaction and retention with proactive attention to individual needs. Smoothly handles questions and resolves concerns with great problem-solving abilities and attention to detail. Multitasks and manages time well to consistently meet performance targets.
Overview
15
15
years of professional experience
Work History
Creator/Master Fitness Trainer
Evolution Fitness
, New Jersey
03.2020 - Current
- Embarked on a new business opportunity during the pandemic which required unorthodox training environments during a period that preventive healthcare should have been held with the utmost regard.
- Designed specific workout systems for individual clients based on performance ability.
- Trained clients during strength training, cardiovascular exercise, and stretching.
- Developed, planned, and led personal and group fitness sessions as well as specifically modified fitness programs.
- Drove client retention, managing daily classes, and individual sessions.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
- Recruited new participants each month with expertise in relationship-building and personal training.
Sales and Fitness Manager
Crunch Fitness, The Pacifico Group
, New Jersey/New York/PA
02.2017 - 03.2020
- Fostered positive working environment for all employees by encouraging staff members to voice opinions and concerns without fear of reprisal. (Managed teams of up to 15 trainers per club).
- Implemented effective social media strategies to facilitate new business and promote patronage in existing customers.
- Trained newly hired employees, offering insight into job duties, and provided positive feedback on job performance and client interactions.
- Designed and implemented small group training program, Camp Crunch; replicated in seven clubs.
- Created yearly 90 Day Fitness Challenges which incorporated Camp Crunch members to engage in team bonding health and fitness programs.
- Set clear sales goals for each employee, tracking progress and milestones, and offering support and assistance.
- Responded promptly to customer issues and resolved problems through effective communication and decision making skills.
- Led individual and group wellness seminars and educational programs on trending topics.
- Met or exceeded monthly revenue and training goals.
Fitness Sales Consultant
Contractual
, New Jersey/New York
09.2006 - 01.2017
- Created detailed sales presentations to communicate product features and market data.
- Achieved and sustained consistent revenue streams by regularly servicing accounts and connecting with customers to promote new fitness franchise sales.
- Increased profitability and pipeline development by leveraging multiple sales strategies and distribution channels.
- Followed up with existing customers to provide additional support and address concerns.
- Increased overall sales through effective salesmanship and great negotiation skills.
- Increased closings by fostering relationships with customers, implementing business strategies, and suggesting areas for improvement.
- Stayed knowledgeable on latest fitness and wellness trends through continuous training to offer further innovation and technological advancements.
- Used prospecting and client development techniques to produce fresh leads and maintain solid conversion rate.
- Improved sales by managing sales lifecycle from lead generation through contract negotiations and closings.
- Retained consistent client base by conducting market research to develop brand strategy.
Education
Bachelor of Science - Communications
University of Delaware
Newark, DECertified Personal Trainer
National Academy of Sports Medicine
Skills
- Passion for Health and Fitness
- Motivational and Dynamic
- Communication and Interpersonal Connection
- Relationship and Community Building and Retention
- Health Club and Brand Promotion
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success is often achieved by those who don’t know that failure is inevitable.
Coco Chanel
Timeline
Creator/Master Fitness Trainer
Evolution Fitness
03.2020 - Current
Sales and Fitness Manager
Crunch Fitness, The Pacifico Group
02.2017 - 03.2020
Fitness Sales Consultant
Contractual
09.2006 - 01.2017
Bachelor of Science - Communications
University of Delaware
Certified Personal Trainer
National Academy of Sports Medicine
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