Michelle Lynn Cornell
Assistant Public Affairs Officer
Swansboro,NC
Summary
Knowledgeable Assistant Public Affairs Officer bringing 10 years of experience in the industry. Strong history of building effective relationships with media, internal and external stakeholders. Dedicated to implementing and developing fully-integrated communication and marketing strategies in healthcare and government industries. Versatile public relations officer with a wide range of leadership and management skills and assets to compliment any organization.
Overview
9
9
years of professional experience
Work History
Assistant Public Affairs Officer
Naval Medical Center Camp Lejeune
Camp Lejeune , North Carolina
09.2022 - Current
- Prepares and edits internal and external organizational publications, such as employee and beneficiary newsletters, pamphlets, business cards, informational fliers and posters for the medical center.
- Handles media queries and requests for interviews.
- Researches information, interviews subject-matter-experts and writes news stories for release on the Defense Visual Information Distribution Service (DVIDS).
- Develops marketing and informational content to use across a wide range of social media platforms and internal messaging systems.
- Analyzes marketing plan and social media strategies to identify strategies to identify strategic weaknesses and make recommendations for improvements. Improves page content and creates actionable plans to grow and maintain followers through Twitter, Facebook, Instagram, internal share point and the medical centers website.
- Consistently works with medical center personnel, board of directors and legal attorneys on strategic communication plans and keeps them informed during crisis response.
- Collects information from departments to put on organizational website and keeps information current and accurate.
- Designs and creates graphics for use on social media venues and internal posters and customer informational publications.
- Builds and maintains shared positive relationships and partnerships with various external and internal stakeholders.
- Serves as a co-chair for the Family Patient Partnership Council. Works with Quality Council Committee and Patient Relations to help Improve customer satisfaction by identifying issues and developing strategies to resolve.
- Photographs high-quality images for various print and digital prints. Edits photos for use on social media and informational publications.
Content Writer
BestReviews
Swansboro , North Carolina
10.2021 - Current
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Managed competing deadlines with efficiency.
- Consulted with editors to shape story and eliminate any errors.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
Public Affairs Specialist
MCAS Cherry Point Public Affairs Office
Havelock , North Carolina
07.2012 - 09.2020
- Wrote speeches, press releases, media responses and public service announcements.
- Analyzed data to assess performance of different statements, posts and campaigns.
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Updated social media accounts and websites for MCAS Cherry Point and the 2nd Marine Aircraft Wing.
- Executed social media plans to create cohesive online presence.
- Produced and distributed internal and external communications.
- Implemented content editorial calendar to plan marketing campaigns and manage content.
- Forged strong media relationships to further public relations goals.
- Served as the Community Relations Manager for public tours which saw approximately 2,000 visitors annually.
- Kept high average of performance evaluations.
Education
Master of Science - Strategic Public Relations
George Washington University, The
Washington, DC08.2021
Bachelor of Science - Business Management
Park University
Kansas City, MO06.2018
Associate of Science - General Studies
Central Texas College
Killeen, TX09.2000
Skills
- Business Decision Advisement
- Promotion and Advertising
- Media Communications
- Professional Networking
- Communication Strategy Development
- Internal and External Communications
- Crisis Communications
- Administering Social Media Accounts
- Public and Media Relations
- Media Response Requests
- Public Relations Strategy
- Social Media Platforms
- Strategic Planning
- Research and Interviews
- Article Writing
- Customer Relations
Military Service
I served in the United States Army from 1997-2007. I had several different military occupational specialites. Served as an executive administrative assistant for installation level leaders. Served as a U.S. Army recruiter from 2000-2002. Served as a business manager and veterinary technician. Have a wide variety of leadership skills and assets.
Timeline
Assistant Public Affairs Officer
Naval Medical Center Camp Lejeune
09.2022 - Current
Content Writer
BestReviews
10.2021 - Current
Public Affairs Specialist
MCAS Cherry Point Public Affairs Office
07.2012 - 09.2020
Master of Science - Strategic Public Relations
George Washington University, The
Bachelor of Science - Business Management
Park University
Associate of Science - General Studies
Central Texas College
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