Michael Daly

· Created and managed the company brand

· Generated $500,000+ in new revenue for the company

· Implemented and used Hubspot CRM for the company

• Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content for high-profile clients and local businesses.
• Increased website traffic by 1000% through re-design, SEO, PPC copy writing, editing and product presentation.
• Expanded available products online from 500 to 6,000 within six months.
• Increased website conversion rates by 40% within one year.
• Increased organic traffic by 41% within one year.
• Managed PPC budget of $228,000 always within allowable variance.
• Assisted in the internal branding and cultural transformation of the company’s purpose, vision, mission and values.
• Project managed, wrote, edited and created new corporate job site.

• Strategized, created and executed marketing and social media programs designed to increase sales revenue for emergency call-handling and next-generation 9-1-1 data solutions within the public safety marketplace.
• Increased lead generation for Intrado's Public Safety SaaS solution by 400%.
• Created messaging and assisted in the creative development, management and execution of annual trade shows such as NENA and APCO.
• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
• Orchestrated launch for three new products to expand market share and generate millions in government-contract revenue.

• Created product positioning and messaging to differentiate PremierOne Public Safety software suite (SaaS) in market and expand brand visibility/awareness.
• Directed development of all collateral, including data sheets, web content, case studies, white papers, direct mail, FAQs, sales and channel training, and PowerPoint presentations that resulted in $14 million contract.
• Served as focal point for all customer input and market intelligence for product improvements.
• Developed database of team members for monthly product update newsletter emails.

• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
• Managed an annual $16-million-dollar collateral budget for entire team always within allowed variances.
• Worked with marketing teams to create, deploy and optimize effective campaigns for enterprise, small business and government clients.
• Project managed the creative design, approval and show flow for annual sales conference.
• Provided sales channel with innovative, dynamic and customizable online collateral tool.

• Created the customer care communications department responsible for writing, editing and disseminating timely, precise and concise company product and procedural information to over 14 call centers across the U.S. and in Canada.
• Developed content and implemented publishing processes for e-care help site which saved the company an estimated $1 million in customer contact costs within the first year.
• Managed all customer communications during a network migration of 1.2 million high-speed Internet customers within five days.
• Managed a team of five employees who wrote, published and ensured the integrity of shared product information for customer care representatives and customers.
• Managed company events, town halls and meetings.
• Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels.