Summary
Overview
Work History
Education
Skills
Software
Work Availability
Certification
Quote
Timeline
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Michael Daly

Michael Daly

Marketing & Communication Professional
Aurora

Summary

Performance-driven Marketing & Communications Professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, search engine marketing (SEM), social media audience engagement, corporate communications and brand management.

Overview

1
1
Certification
4
4
years of post-secondary education
22
22
years of professional experience

Work History

Sales and Marketing Director/Account Manager

Peak 360 Services
2018-01 - 2020-09

· Created and managed the company brand

· Generated $500,000+ in new revenue for the company

· Implemented and used Hubspot CRM for the company

Contractor Digital Marketing & Brand Manager

MJD Marketing Services
2014-05 - 2017-12
  • Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content for high-profile clients and local businesses.
  • Increased website traffic by 1000% through re-design, SEO, PPC copy writing, editing and product presentation.
  • Expanded available products online from 500 to 6,000 within six months.
  • Increased website conversion rates by 40% within one year.
  • Increased organic traffic by 41% within one year.
  • Managed PPC budget of $228,000 always within allowable variance.
  • Assisted in the internal branding and cultural transformation of the company’s purpose, vision, mission and values.
  • Project managed, wrote, edited and created new corporate job site.

Sr. Marketing Communications Manager

Intrado Inc.
2011-05 - 2013-05
  • Strategized, created and executed marketing and social media programs designed to increase sales revenue for emergency call-handling and next-generation 9-1-1 data solutions within the public safety marketplace.
  • Increased lead generation for Intrado's Public Safety SaaS solution by 400%.
  • Created messaging and assisted in the creative development, management and execution of annual trade shows such as NENA and APCO.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Orchestrated launch for three new products to expand market share and generate millions in government-contract revenue.

Product Marketing Manager

Motorola Solutions
2007-07 - 2011-01
  • Created product positioning and messaging to differentiate PremierOne Public Safety software suite (SaaS) in market and expand brand visibility/awareness.
  • Directed development of all collateral, including data sheets, web content, case studies, white papers, direct mail, FAQs, sales and channel training, and PowerPoint presentations that resulted in $14 million contract.
  • Served as focal point for all customer input and market intelligence for product improvements.
  • Developed database of team members for monthly product update newsletter emails.

Marketing Communications Manager

Qwest Communications
2003-04 - 2007-05
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Managed an annual $16-million-dollar collateral budget for entire team always within allowed variances.
  • Worked with marketing teams to create, deploy and optimize effective campaigns for enterprise, small business and government clients.
  • Project managed the creative design, approval and show flow for annual sales conference.
  • Provided sales channel with innovative, dynamic and customizable online collateral tool.

Corporate/Customer Communications Manager

Comcast
1997-04 - 2003-01
  • Created the customer care communications department responsible for writing, editing and disseminating timely, precise and concise company product and procedural information to over 14 call centers across the U.S. and in Canada.
  • Developed content and implemented publishing processes for e-care help site which saved the company an estimated $1 million in customer contact costs within the first year.
  • Managed all customer communications during a network migration of 1.2 million high-speed Internet customers within five days.
  • Managed a team of five employees who wrote, published and ensured the integrity of shared product information for customer care representatives and customers.
  • Managed company events, town halls and meetings.
  • Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels.

Education

Bachelor of Science - Marketing

Minnesota State University - Mankato
1990-01 - 1994-03

Skills

Market Analysis

Market Positioning

Campaign management

Brand development

Strategic Planning

Public and Media Relations

Marketing and advertising

Team management

Campaign strategy & execution

Content creation & management

Lead generation & nurturing

Account-based marketing

ROI analysis

CRM (HubSpot & Salesforce)

CMS (WordPress & Drupal)

Lead funnel development

KPI development

Social media marketing (LinkedIn, Facebook and Twitter)

Email marketing

Digital marketing

Search engine marketing (SEM)

Search engine optimization (SEO)

Brand management & development

Marketing communications

Product marketing

Corporate communications

Customer communications

Google Adwords & Analytics

Bing Ads

Software

Adobe Creative Suite

MS Office

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification

National Association of State Boards of Accountancy | Branding Foundations

2020-10

Quote

In the business world, the rearview mirror is always clearer than the windshield.
Warren Buffett

Timeline

National Association of State Boards of Accountancy | Branding Foundations

2020-10

Sales and Marketing Director/Account Manager

Peak 360 Services
2018-01 - 2020-09

Contractor Digital Marketing & Brand Manager

MJD Marketing Services
2014-05 - 2017-12

Sr. Marketing Communications Manager

Intrado Inc.
2011-05 - 2013-05

Product Marketing Manager

Motorola Solutions
2007-07 - 2011-01

Marketing Communications Manager

Qwest Communications
2003-04 - 2007-05

Corporate/Customer Communications Manager

Comcast
1997-04 - 2003-01

Bachelor of Science - Marketing

Minnesota State University - Mankato
1990-01 - 1994-03
Michael DalyMarketing & Communication Professional