Merve Sarıipek

Client Portfolio: Shimano, TP Vision, Sony, Unilever, Eurowings, Lumileds, Aquashied

• Increased client satisfaction by building strong relationships, addressing needs promptly, and resolving escalated issues, preventing potential loss of valuable clients.
• Maintained a high client retention rate by providing exceptional customer service, anticipating needs, and implementing effective retention strategies.
• Acted as the primary contact for clients, successfully managing escalations and ensuring positive outcomes for all parties involved.
• Collaborated with the sales team to identify upsell opportunities, expand the client base, and increase revenue from existing accounts through cross-selling initiatives.
• Conducted thorough needs assessments, tailoring solutions to meet client-specific requirements and developing comprehensive strategies that incorporate financial and operational aspects.
• Worked with cross-functional teams to deliver projects seamlessly and identify opportunities for growth, enhancing overall client experience and satisfaction.
• Provided regular performance reports with strategic recommendations, demonstrating service impact and offering insights for continuous improvement.
• Managed outreach campaigns for new leads, driving business growth and expanding the client portfolio through strategic networking.
• Negotiated contract terms with clients, securing favorable agreements and fostering long-term partnerships.
• Cultivated a portfolio of high-value clients by leveraging industry knowledge, staying ahead of trends, and providing expert recommendations.

Clients: Philips, TPVision, Lumileds, Shimano, Screeneo, Aquashield

• Led digital marketing campaigns across a diverse client base, using agile methodology for timely and cost-effective project delivery.
• Collaborated with cross-functional teams, analyzing campaign performance and offering actionable insights for optimization.
• Managed budgets effectively, conducted market research, and drove strategic planning to maintain a competitive edge.
• Oversaw teams of over 80 employees, fostering a positive work environment and providing guidance to ensure high performance.
• Engaged customers to discuss business needs and explore opportunities to increase sales.
• Reduced customer complaints by implementing proactive communication strategies with clients.
• Acted as a liaison between the delivery team and upper management, effectively communicating concerns and suggestions for improvements.
• Transitioned clients from sales processing to delivery team by effectively assigning roles and responsibilities and facilitating kick-off activities.
• Fostered culture of continuous improvement, leading to improved delivery efficiency and client satisfaction.

Client: Philips

• Led a team to ensure exceptional service delivery to Philips, driving customer satisfaction and team engagement.
• Managed onboarding, performance evaluations, and professional development through effective feedback and coaching.
• Oversaw team performance, set individual targets, and promoted a collaborative, motivated work environment across multiple locations.
• Supported HR policies, aligned account targets with management, and presented operational updates to clients.
• Managed escalations and led the Agile transformation process, promoting efficiency and superior customer service.
• Managed, coached, and developed direct reports.

Client: Philips

• Kept projects on schedule by managing deadlines and adjusting workflows.
• Managed budgets effectively, ensuring resource allocation was optimized for maximum project success.
• Facilitated frequent progress reports and presentations to keep management informed about ongoing activities within their respective domains.
• Collaborated with stakeholders to define clear project goals, leading to consistent alignment with expectations throughout the process.
• Developed comprehensive project plans, outlining scopes, timelines, deliverables, and milestones for smooth product delivery in .COM and CRM domains.
• Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
• Maintained accurate documentation of all projects, facilitating efficient audits and future reference.

• Streamlined content management processes for efficient publishing and updating of online materials.
• Edited and proofread web copy, ensuring consistent tone and voice across all digital channels.
• Improved internal communication by creating clear documentation outlining web content processes and best practices for team reference.
• Collaborative approach to identify marketing needs and support local markets in executing their strategies.
• Proficient in leading small teams for localization projects, offering technical guidance and process management.