Content Associate
BOLD
08.2021 - Current
Marla Figueroa
Content Writer
San Juan,PR
Summary
Results-driven content writer who consistently delivers engaging and informative content that drives business growth. Proven ability to create compelling content for various platforms, including blogs, articles, social media, and email marketing campaigns. Proficient in performing research, enhancing content for search engine optimization, and establishing a compelling brand identity. Adept at collaborating with cross-functional teams to adapt to different writing styles and effectively communicate complex ideas clearly and concisely.
Skills
Web content creation
Social media content
Storytelling techniques
Research skills
SEO knowledge
Editing and proofreading
MS Office and Google Workspace
Content Management Systems (CMS)
Creativity and communication
Teamwork and collaboration
Time management
Adaptability
Timeline
Freelance Content Writer
Write Label
03.2021 - 08.2021
Content Creator
Sagrado Corazon University
06.2017 - 09.2019
Spanish Professor
Sagrado Corazon University
08.2012 - 06.2017
Master of Arts - Communication
Sagrado Corazon University
Bachelor of Arts - Advertising & Public Relations
University of Puerto Rico - Rio Piedras Campus
Work History
Content Associate
BOLD
San Juan, PR
08.2021 - Current
- Research, write and create an average of 390 new content image assets per quarter for the MPR brand in the U.S. market.
- Conduct thorough research, including keyword and competitive analyses on assigned topics and produce articles to increase organic traffic.
- Collaborate with the SEO team to optimize content for search engines.
- Contribute to the development of AI tools by taking part in assessments and analyses.
Freelance Content Writer
Write Label
San Juan, PR
03.2021 - 08.2021
- Produced a diverse range of media formats, including scripts, translations, and radio and television advertisements, totaling to an average of 20 pieces weekly.
- Completed thorough research into assigned topics.
- Optimized existing content for use in different mediums and translated them from English to Spanish.
- Achieved a 97% client satisfaction rate by consistently delivering high-quality content.
Content Creator
Sagrado Corazon University
San Juan, PR
06.2017 - 09.2019
- Utilized writing, editing, and proofreading skills to produce engaging written content for daily institutional materials including letters, flyers, newsletters, and presentations.
- Created, wrote, and edited over 50 stories monthly for www.insagrado.com and www.sagrado.edu., improving CTR from 2% to 3.5%.
- Collaborated with managing the content calendar and coordinated with up to 15 subject matter experts weekly for interviews and topic generation.
- Collaborated with public relations projects and social media coverage during open houses, exhibits, and social initiatives.
Spanish Professor
Sagrado Corazon University
San Juan, PR
08.2012 - 06.2017
- Developed a new curriculum that improved student understanding of Spanish grammar and syntax, resulting in a 20% increase in the number of students who received an A grade.
- Instructed over 700 students per semester in Spanish writing techniques.
- Raised student retention rates by 25% through the creation of a comprehensive study plan and regular progress assessments.
- Created workshops, presentations, and tutorials.
- Reviewed web content and institutional documents.
Education
Master of Arts - Communication
Sagrado Corazon University
San Juan, PRBachelor of Arts - Advertising & Public Relations
University of Puerto Rico - Rio Piedras Campus
San Juan, PRTraining
- Writing Tools & Hacks: Copywriting/Blogging/Content Writing, Udemy - (2023)
- SEO Training: Core Fundamental Course, Udemy - (2023)
- Introduction to Graphic Design, Sagrado Corazon University - (2022)
- Cyber Security Awareness Training, BOLD - (2021)
Overview
12
12
Years of experience
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