Marcelle Da Silva
Summary
Passionate Marketing Professional driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.
Overview
16
16
years of professional experience
Work History
Trade Marketing Coordinator
Pearson Education Do Brasil LTDA.
06.2021 - 09.2022
- Used online and offline marketing to generate leads, increase visibility and drive sales growth for franchises.
- Developed strategic planning for new franchise onboarding.
- Boosted brand awareness with target customer demographics with social media, external media, print, and email campaigns.
- Managed national partnerships focused on sales growth.
- Collaborated with cross-functional teams to establish the successful execution of projects and campaigns.
- Managed relationships with agencies to acquire mutually benefiting contracts and successful project delivery.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Developed and tracked performance indicators to measure results of marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Generated sponsorships with franchises and partnering entities to enhance marketing objectives.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Implemented customized system to manage flows and efficiency of marketing campaigns.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Trade Marketing Specialist
Pearson Education Do Brasil LTDA
07.2020 - 06.2021
- Used CRM software (Hubspot) to maintain detailed contact logs and account records.
- Used digital methods and traditional telephone approaches to generate sales leads.
- Answered customers' questions regarding products, prices, and availability.
- Collected information on sales and service issues to coordinate team-wide resolutions.
- Collaborated with outside sales representatives, marketing and other departments to generate leads and close sales.
- Managed SQL department.
- Monitored industry news and trends to stay up-to-date on competitive landscape.
- Utilized data and analytics to identify target markets and understand customer needs.
- Develop promotional campaigns for lead conversion.
- Prepared and submitted reports to keep management informed of sales activities and progress.
Trade Marketing Analyst
Grupo Petrópolis S/A
08.2019 - 08.2020
- Identified appropriate marketing channels and target customers for campaigns.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Created customized marketing materials and increased brand awareness through targeted initiatives.
- Conducted trend forecasting and analysis.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Established and managed relationships with external data providers and research vendors.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Generated reports to support development and implementation of marketing plans.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Trade Marketing Analyst
Apex Tool Group
07.2014 - 07.2019
- Managed campaigns for various clients that consistently exceeded sales goals.
- Identified appropriate marketing channels and target customers for campaigns.
- Tracked key performance indicators to measure success of campaigns.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Generated reports to support development and implementation of marketing plans.
- Created customized marketing materials to increase product awareness.
- Executed plans and initiatives to increase efficiency.
- Developed and retained strong rapport with multiple high-value clients.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
Marketing Assistant
Wobben WindPower Industry Ltda.
06.2006 - 01.2013
- Created customized marketing materials to increase product awareness.
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Tracked marketing efforts to monitor results.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Managed volunteering programs.
Education
MBA - Trade Marketing And Sales
Athon Higher Education
São Paulo, Brazil07.2019
Associate of Science - Marketing
UNIP - Paulista University
São Paulo, Brazil10.2013
Skills
- Cultural Competency
- Promotions and Marketing Strategies
- Planning and Coordinating
- Team Leadership
- Analytical Thinking
- Digital Marketing
- Verbal and Written Communication
- Microsoft Office
- Project Presentations
- Work Planning and Prioritization
- Trade Marketing
- Strategic Marketing
- Facebook Marketing
Languages
English
Professional Working
Spanish
Professional Working
Portuguese
Native or Bilingual
Additional Information
Work Permission | Availability to travel | Driver's License.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Trade Marketing Coordinator
Pearson Education Do Brasil LTDA.
06.2021 - 09.2022
Trade Marketing Specialist
Pearson Education Do Brasil LTDA
07.2020 - 06.2021
Trade Marketing Analyst
Grupo Petrópolis S/A
08.2019 - 08.2020
Trade Marketing Analyst
Apex Tool Group
07.2014 - 07.2019
Marketing Assistant
Wobben WindPower Industry Ltda.
06.2006 - 01.2013
MBA - Trade Marketing And Sales
Athon Higher Education
Associate of Science - Marketing
UNIP - Paulista University
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