Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
AccountManager

LISA LOEFFLER

Digital Marketing Experience + Operations
Seattle,WA

Summary

Performance-driven Digital and Content Marketing Professional skilled in creating and implementing marketing plans and leading campaign launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Overview

2
2
Certifications
23
23
years of professional experience

Work History

President + Founder

Genuine Media
Seattle , WA
2008.08 - Current
  • Develop buyer-centric journeys and shape brand narrative that resonates and drives resonance and brand engagement.
  • Develop innovative B2B/B2C marketing and content strategies to facilitate business expansion.
  • Lead digital and content marketing programs and collaborate with client marketing (US & global) teams to identify, create and deliver compelling content across earned, owned and paid channels.
  • Optimize value proposition and messaging for various audiences, and support teams in developing assets, roadmaps, playbooks that improve conversion across channels.
  • Investigate competitors, trends and market climates relative to clients to unveil opportunities, market positioning and ROI.
  • Implement SEO, organic, paid and social media campaigns that support brand voice, drive user engagement and address all stages of customer journey.
  • Collaborate with engineers, designers, sales, agencies, customer service and vendors.
  • Develop, prepare and communicate analytics/data dashboards, findings, and recommendations to leadership and stakeholders.

Marketing Director

Nimble, SaaS CRM Software
Santa Monica , CA
2018.05 - 2019.05
  • Developed product GTM strategies including value proposition, branding, positioning, messaging, customer personas, channel strategy, sales enablement & DemandGen.
  • Implemented and strategically expanded business channel partnerships and program initiatives.
  • Worked with developers, product marketers, sales team, stakeholders to develop content to attract new customers and support audience's needs.
  • Ideated content marketing plan growing inbound organic website traffic 60%, organic keyword acquisition 50%, new blog traffic 67% and YouTube subscribers 400% in 7 months.
  • Leveraged direct marketing, channel partnerships and social media platforms to maximize marketing strategy success.
  • Increased domain authority 9 points with on-page SEO optimization in 7 months.

Content Marketing Consultant

USC Keck Medicine, World-renowned Medical Center
Los Angeles , CA
2014.03 - 2016.08
  • Orchestrated content marketing and social media programs across all Keck Medicine networks to humanize leadership and physician visibility to public/stakeholders and increase advocacy.
  • Assisted in development of content and social media programs previously unrepresented to increase audience engagement by 134%.
  • Created and managed executive thought leadership communications and content program.

Content Marketing Strategist

Convince & Convert
Bloomington , IN
2011.01 - 2015.12
  • Partnered with marketing teams of leading US brands to generate social media and content marketing audits, and content gap/competitive audits to increase online visibility + search.
  • Managed client digital marketing and social media management programs, including counsel and training around online marketing and social calendar management, technology and tools.
  • Produced 12 speaking events with participation of 2000+ digital marketing conference speakers.

Marketing Communications Manager

Northern Arizona University, NAU
Flagstaff , AZ
2006.10 - 2009.07
  • Managed $1.5M advertising campaign for more than 35 campuses across Arizona contributing to increase student enrollment by 10-13% YOY.
  • Developed University's first integrated award-winning social media program to 30k students including establishing brand voice, messaging, response guides, technology needs.
  • Established relationships with University senior leaders and committee members of partnership programs that improved University relations among donors.

Education

Bachelor of Science - English & History

Arizona State University
Tempe, AZ

Skills

Digital + Content Marketing

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Certification

Account Based Marketing (ABM) Certification: Advanced Issuing Authority (Demandbase)

Software

Hubspot, SharpSpring, Databox, JIRA, Power BI, Wordpress, Google Adwords, Bing Ads, HTML/CSS, Google Analytics, Google Search Console, SEMRush, DeepCrawl, HotJar, Sprinklr, Sprout, Canva, Buffer, Lately, Hootsuite, BuzzSumo, Rival IQ, Facebook/Groups, Instagram, LinkedIn, Twitter, YouTube, Reddit, Quora, Zendesk, Basecamp, Slack

Timeline

Marketing Director

Nimble, SaaS CRM Software
2018.05 - 2019.05

Content Marketing Consultant

USC Keck Medicine, World-renowned Medical Center
2014.03 - 2016.08

Content Marketing Strategist

Convince & Convert
2011.01 - 2015.12

President + Founder

Genuine Media
2008.08 - Current

Marketing Communications Manager

Northern Arizona University, NAU
2006.10 - 2009.07

SEO Fundamentals (SEMRush)

Account Based Marketing (ABM) Certification: Advanced Issuing Authority (Demandbase)

Bachelor of Science - English & History

Arizona State University
LISA LOEFFLERDigital Marketing Experience + Operations