Leo Finkley Jr.
Atlanta,GA
Summary
Highly motivated Content Creator with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
Overview
9
9
years of professional experience
Work History
Creative Director
ENT Institute
Alpharetta, GA
09.2018 - 05.2019
- Developed artistic visual products while working within defined technical constraints.
- Developed strategic communication and marketing plans.
- Developed style guides to promote consistent branding across projects.
- Designed and implemented cost-effective creative strategies to improve ROI by 25%.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Conducted research and identified market trends to inform creative direction.
- Developed 2 style guides to promote consistent branding across projects
Marketing Director
Georgia State University Spotlight Programs Board
Atlanta, GA
08.2018 - 05.2019
- Planned and executed 10+ events and marketing programs to increase qualified leads throughout semester.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized email campaigns to increase open and click-through rates.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Directed 20 marketing committee members and performed performance evaluations.
- Captured new customers by optimizing business strategies and launching products to diversify offerings
Resident Associate
Georgia State University Housing
Atlanta, GA
08.2017 - 05.2019
- Helped develop and implement 8 programs to foster community growth and development.
- Developed, implemented and monitored residential policies and procedures.
- Mentored and coached students to foster positive relationships and encourage successful academic achievement.
- Enforced policies and safety standards through building and room rounds.
- Responded to student inquiries and concerns, offering support and guidance.
- Conducted weekly meetings with students to review goals, address issues and provide support.
- Coordinated activities and events to create safe, positive and inclusive environment.
- Solved grievances and complaints by collaborating with residents.
- Assisted 80+ residents with transitioning into new living environment and maintained strong relationships with residents.
- Maintained clean, safe, and well-organized patient environment
Freelance Graphic Designer
VIPXDesigns
Atlanta, GA
05.2016 - Current
- Developed print materials such as brochures, banners and signs.
- Worked with design systems to develop and present prototypes for focus group evaluation.
- Developed creative design for print materials, banners and signs.
- Worked with more than 50 clients to gather and define requirements, establish scopes, and manage project milestones.
- Developed creative design for print materials, brochures, banners, and signs.
- Designed website layouts, templates, and unique branded looks.
Head of Marketing
Bird Staffing
McDonough, GA
01.2023 - 07.2023
- Oversaw website development from Simplebiz.com to Renderforest and WordPress.
- Created dynamic graphics and pieces to increase website and social media traffic to increase engaged accounts by at least 50% month over month.
- Wrote engaging and successful marketing, advertising, and website copy.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Created and distributed surveys for data collection and analysis.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts of at least 2 per day across all major platforms
- Tracked key metrics and developed spreadsheets and data models.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
Special Events Coordinator
Georgia State University SAA
Atlanta, GA
01.2020 - 05.2020
- Resolved issues with service providers and inventory vendors to produce smooth events.
- Inspected event facilities to confirm conformance to customer requirements.
- Hired, trained and supervised volunteers and support staff required for events.
- Managed event logistics and operations.
- Coordinated schedules and timelines for events.
- Supervised staff during events and maintained efficient performance.
- Created and maintained event expenditures, budgets and timelines in job-related software.
- Organized and implemented student events with as many as 150 guests.
Store Manager
The Demon Depot
Warner Robins, GA
08.2014 - 05.2016
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Raised property accuracy and accountability by creating new automated tracking method.
- Managed 10+ store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Assisted with hiring, training and mentoring new staff members.
- Reported issues to higher management with great detail.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
Education
BBA - Marketing
Georgia State University
Atlanta, GA05.2020
Skills
- Event Planning
- Content Scheduling
- Staging Shots
- Shot Flows
- Digital Content Development
- Social Media Expertise
- Adobe Creative Suite
- Strategic Content Planning
- SEO Techniques
- Microsoft Office
- Email Campaigns
- WordPress
Timeline
Head of Marketing
Bird Staffing
01.2023 - 07.2023
Special Events Coordinator
Georgia State University SAA
01.2020 - 05.2020
Creative Director
ENT Institute
09.2018 - 05.2019
Marketing Director
Georgia State University Spotlight Programs Board
08.2018 - 05.2019
Resident Associate
Georgia State University Housing
08.2017 - 05.2019
Freelance Graphic Designer
VIPXDesigns
05.2016 - Current
Store Manager
The Demon Depot
08.2014 - 05.2016
BBA - Marketing
Georgia State University
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