Google Analytics
LEIA KENNEDY
Director Of Marketing
Colorado Springs,CO
Summary
Innovative Marketing Director with 7+ years experience across multiple facets of marketing channels including email campaigns, SEO, Social Media, SEM, and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and business development.
Overview
2
2
Languages
5
5
Certificates
7
7
years of professional experience
Work History
Director of Marketing
Method Pro, Inc
02.2021 - Current
- Support marketing department teams by strategizing and implementing process improvement initiatives for Social Media, Google Ads, Email, and SEO departments revitalizing underperforming product lines and creating profit-generating channels.
- Define and integrate roles, responsibilities, and processes for marketing teams and data management organization.
- Orchestrate, execute, and monitor performance of multi-channel campaigns to boost brand awareness and profitability.
- Develop and execute strategic initiatives to implement key changes and improvements in business development and sales programs.
- Collaborate with designers and editorial team on marketing materials.
- Develop creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Associate Advisor
Blue Sky Business Advisors
10.2020 - Current
- Conducted P&L statement analysis to improve daily operations, increase revenue and reduce costs.
- Educated staff on organizational mission and goals to help employees achieve success.
- Generated reports of findings to help management with making key decisions.
- Supported digital marketing and email marketing campaigns.
- Devised processes to boost long-term business success and increase profit levels.
SEO Account Manager
SocialSEO
Colorado Springs, CO
06.2019 - 03.2020
- Client relationship management.
- 100% average month-to-month client retention rate.
- High-capacity Project Management.
- Created, managed, and executed weekly, monthly, and annual digital marketing strategies and reports that correspond with client business objectives.
- Strategies included: Email, YouTube, SEO, Google My Business, Website redesign, comprehensive SEO quarterly audit adjustments, image optimization, local, onsite and offsite, site speed, and competitive analysis.
- Applied Technical skills: A/B Split testing, CTA optimization, Conversion Rate Optimization, improved organic rankings and traffic, applied keyword analysis, title tag and meta description optimization, pre-sale and comprehensive site audits, interlinking optimization, anchor text optimization, content optimization, XML & HTML sitemaps, URL mapping & redirects, backlink analysis, NAP analysis, Citation & Directory, Schema, and Rich Snippets, Canonicalization, breadcrumb implementation, Rel Canonical Resolution, No index, No follow, Robots.txt, image optimization, caching, site speed, HTML minification, JavaScript minification, and CSS minification.
- Identify and execute opportunities to grow client accounts and retainers.
- Efficient in Salesforce, FTP, Google Ad Words, Google Analytics, Google Search Console, Google Tag Manager, Moz, Brightedge, SEM Rush, Majestic SEO, Ahrefs, YEXT, AWR Cloud, Word Press, Wix, Squarespace, CSS, and HTML.
- Crafted proprietary SEO training collateral for internal Learning Management System.
- Improved department-wide operational efficiency through the development of standardized client project management templates and development of a standardized file mapping method.
Project Manager
Apex Clearing Corporation
Dallas, TX
09.2018 - 02.2019
- Lead implementation of new dynamic proprietary email client platform initiative that lead to establishment of a new stream of revenue for the firm.
- New platform developed to solve for deficiencies in HubSpot and Constant Contact platforms that did not allow for integration of Broadridge systems.
- Support top-level decision-making and strategy planning, creating positive working relationships with C-level executives, while serving as the key advocate for various Operational and Onboarding initiatives.
- Disseminate information about projects, corporate strategies, and firm initiatives to stakeholders via Outlook, Presentations, and the Confluence platform.
- Primary facilitator & presenter for all client branding initiatives.
- Manage internal resources and third parties/vendors to insure efficient execution of firm initiatives.
- Prospectus & Proxy SME, Supervisor, & paper & electronic branding guru.
Operations Specialist
Apex Clearing Corporation
Dallas, TX
01.2016 - 08.2018
- Regulatory paper and email communications branding guru and system manager for B2B and B2C using HubSpot.
- Lead implementation of new fee schedule that lead to 50% increase in department revenue.
- Supervised team of 10+ individuals in the Prospectus, Proxy and Corporate Action departments.
- Reduced manual processing by 75%.
- Form designer and database administrator for internal and client facing materials.
- Forms accessed by 100+ Corporate clients and their 1.2 M + retail clients.
- Daily, quarterly, semi-annual, and annual reporting.
- Hired and trained operations staff and interns.
- Marketing branding and collateral specialist.
- Operations Vice Principal support.
- Collaborated with internal and external stakeholders to implement firm wide initiatives.
Client Services Specialist
Apex Clearing Corporation-Brokerage Clearing Services
Dallas, Texas
01.2015 - 01.2016
- Provided high level customer service to 100+ Correspondents & 1.2M+ accounts.
- Improved new and existing Client Relations via partnerships with the Peak6 marketing team to create proprietary branding materials.
- Supported correspondents during their on-boarding and client expansion projects.
- Update and maintained CRM.
- Prospectus SME.
- Maintained regulatory requirements through collaboration with Compliance, Legal, and partner Broadridge supervising team of 6 members.
- Email and document branding facilitator and specialist for Prospectus customer facing documents.
- Firm and Correspondent form creator & editor.
- Administrator for regulatory document archival at Iron Mountain.
Office Administrator Accounting
Apex Clearing Corporation
Dallas, TX
06.2013 - 01.2015
- Facilitated receipt and processing of firm invoices and organizing Accounts Payable records weekly to present to executives for payment approval review.
- Partnered with the CFO, Accounting and Human Resources to introduce various tax-deductible employee amenities to improve employee morale and corporate culture.
- Directed ordering and receipt of office supplies and equipment, for HQ and satellite offices.
- Managed relationships with external vendors to ensure services were delivered on time and on budget.
- Supervised records management with a focus on reducing risk and remaining compliant with Industry Regulations.
General Manager
Rock N Soul Couture
Garland, TX
01.2012 - 01.2012
- Identified target audience through data collection and adjusted inventory leading to 30% increase in overall store sales.
- Developed review process for employee evaluation which resulted in marked performance improvements.
- Hired and trained all staff.
- Creation and implementation of all store policies and procedures including, but not limited to Store Policies and Procedures, Employee Handbooks, Training Manuals and Lay-away plans.
Education
Associates of Business -
Richland College
Skills
Strategic Planning
undefinedCertification
Google Analytics Advance Certification 2020
Accomplishments
- 100% Client retention rate.
- Inspired team of 15 that resulted in improvements to the standardization of multi-channel DM departments, shift from reporting on fluff metrics to CPA and CPL, and a 20% increase in company revenue.
- Increased Prospectus department revenue by 50%.
- Developed B2B/B2C proprietary email marketing platform and reports delivering dynamic emails to over 5 million users.
- Mapped an all-inclusive worksheet that standardized SEO strategy improving firm wide SEO strategies and increasing client ROI.
- Initiated a 4 member Company Culture Club that was eventually adopted by HR expanding into multiple offices.
Software
Google My Business
HubSpot
Salesforce
FatFree
WordPress
Squarespace
Wix
Zoho
Facebook Analytics
Facebook Ads
Google Ads
Google Keyword Planner
Google Search Console
Ahrefs
SEM Rush
Brightedge
Sprout Social
LinkedIn Ads
Mail Chimp
Vizio
Microsoft Office
HTML
CSS
GTMetrix
Asana
Airtable
Constant Contact
Omnisend
YEXT
RevenueWell
Hobbies
- Reading
- Hiking
- Cooking
- Artistic expressions
Timeline
American Marketing Association Member
05-2021
Director of Marketing
Method Pro, Inc
02.2021 - Current
Associate Advisor
Blue Sky Business Advisors
10.2020 - Current
SEO Account Manager
SocialSEO
06.2019 - 03.2020
Project Manager
Apex Clearing Corporation
09.2018 - 02.2019
Operations Specialist
Apex Clearing Corporation
01.2016 - 08.2018
Client Services Specialist
Apex Clearing Corporation-Brokerage Clearing Services
01.2015 - 01.2016
Office Administrator Accounting
Apex Clearing Corporation
06.2013 - 01.2015
General Manager
Rock N Soul Couture
01.2012 - 01.2012
Associates of Business -
Richland College
Google Analytics Advance Certification 2020
SIE - Securities Industry Essentials Examination 2018
Series 99 - Operations Professional Examination 2018
The National Society of Collegiate Scholars Member
Similar Profiles
Rayna JiRayna Ji
Method Tutor at Students Who Intends to Study Method for VCEMethod Tutor at Students Who Intends to Study Method for VCE
Elicia EnriquezElicia Enriquez
Hostess at Method Co./Kamper’s RooftopHostess at Method Co./Kamper’s Rooftop
Kristin HerronKristin Herron
Senior Vice President of Deposit Operations at Method BankSenior Vice President of Deposit Operations at Method Bank