Microsoft Office 365 Suite
Kristin Wise
Digital Marketing Specialist
Austin
Summary
Experienced Digital Marketing Specialist with over 4 years of experience in the advertising field. Looking to leverage extensive background in social media and advertising with the goal of bringing quality products into reality.
Overview
1
1
Certification
3
3
years of post-secondary education
7
7
years of professional experience
Work History
Premium Retail
Promotions Specialist
2020-01 - Current
- Provides product knowledge to customers on Royal Canin and Eukanuba pet food diets for their individual pet needs.
- Merchandises and sets up product displays for Royal Canin and Eukanuba breed specific diets in partner retailers.
- Trains and educates partner retail associates in pet food diet products.
- Hosts events at partner retailers promoting clients’ pet food diets.
Digital Media Intern
Texas Electric Cooperatives
2020-01 - 2020-06
- Executed a monthly media plan scheduling out highly engaging content to this company’s Facebook page.
- Monitored social media posts and analyzed site data to optimize content to successfully drive site engagement and traffic.
- Accelerated brand retention by producing the highest content engagement in the company's history.
- Utilized site analytics to acquire and appeal to the target demographic.
- Analyzed media engagement and produced tracking reports.
- Developed paid client ads for use on diverse social media platforms, achieving an average of 80% users per ad.
- Wrote authoritative and interesting copy for Texas Co-op Powers magazine use.
Brand Ambassador
Dyson
2018-04 - 2019-12
- Showcased product knowledge to clients’ assisting them with their product questions and needs.
- Used industry demonstration techniques to create customer loyalty and brand awareness with clients.
- Educated and trained associate partners in Dyson’s technology.
- Creating brand transparency and customer retention.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
Brand Ambassador
Blue Buffalo Pet Foods
2017-04 - 2018-12
- Provided advice and expertise to clients for their pets’ nutritional needs.
- Guided partner associates in product knowledge and developed strong partner relationship with partner retailers.
- Communicated product value, quality and style to educate and entice potential customers.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
Digital Marketing Intern
Intelligent Lighting Design & Rentmyevent.com
2017-08 - 2017-12
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Tracked social media trends and adapted to attract target follower demographic.
- Worked with HootSuite and Google Analytics to create information uniformity.
- Tasked with editorial calendar maintenance to keep content timely, relevant and engaging.
- Drafted weekly e-newsletters to subscribers and set up campaigns in MailChimp.
- Collaborated with team members to help expand marketing channels.
- Assisted with capturing and analyzing social media metrics.
- Assisted in managing corporate social media channels including Facebook and Twitter.
- Managed 30 venue partners and incresed sales by 30%.
Brand Ambassador
Natural Balance Pet Foods
2015-09 - 2017-03
- Made professional recommendations to clients for their pets’ nutritional needs.
- Assisted partner retailers in setting up product displays.
- Successfully created customer loyalty with providing exceptional product knowledge to clients.
- Provided exceptional customer service and advice to pet parents about their pet’s food nutritional needs.
- Snapped professional quality photographs to use on social media channels for promotional campaigns.
- Organized and stocked merchandise to keep necessary levels for sales demand.
Student Intern
Walt Disney World
2011-01 - 2011-08
- Provided exceptional customer service to guests creating company loyalty and retention.
- Attended a creative innovation course at Disney University emphasizing on the advertising field and how to appeal to a wide spectrum of demographics in a fortune 500 business environment.
- Received a completion certificate from Walt Disney World College Internship Program for completing their Creativity and Innovation Design course.
- Received a completion certificate from Walt Disney World Internship Spring Advantage Program
Education
Bachelor of Science - Mass Communications, Advertising, Art
Texas State University
2020-01 - 2020-05
Associate of Arts - Multimedia Communications
McLennan Community College
2012-01 - 2014-12
Skills
Crazy Egg-Data Sheets
Word Press
Google Analytics
Hootsuite
CSS
HTML5
Salesforce
Crazy Egg-Recording
Crazy Egg-Data Sheets
Facebook Ads Manager
Adobe Creative Suite
Google Suite
Certification
Google Analytics
2019-12
Timeline
Premium Retail
Promotions Specialist
2020-01 - Current
Bachelor of Science - Mass Communications, Advertising, Art
Texas State University
2020-01 - 2020-05
Digital Media Intern
Texas Electric Cooperatives
2020-01 - 2020-06
Google Analytics
2019-12
Brand Ambassador
Dyson
2018-04 - 2019-12
Digital Marketing Intern
Intelligent Lighting Design & Rentmyevent.com
2017-08 - 2017-12
Brand Ambassador
Blue Buffalo Pet Foods
2017-04 - 2018-12
Brand Ambassador
Natural Balance Pet Foods
2015-09 - 2017-03
Associate of Arts - Multimedia Communications
McLennan Community College
2012-01 - 2014-12
Student Intern
Walt Disney World
2011-01 - 2011-08