Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Kristin Wise

Digital Marketing Specialist
Austin

Summary

Experienced Digital Marketing Specialist with over 4 years of experience in the advertising field. Looking to leverage extensive background in social media and advertising with the goal of bringing quality products into reality.

Overview

1
1
Certification
3
3
years of post-secondary education
7
7
years of professional experience

Work History

Premium Retail

Promotions Specialist
2020-01 - Current
  • Provides product knowledge to customers on Royal Canin and Eukanuba pet food diets for their individual pet needs.
  • Merchandises and sets up product displays for Royal Canin and Eukanuba breed specific diets in partner retailers.
  • Trains and educates partner retail associates in pet food diet products.
  • Hosts events at partner retailers promoting clients’ pet food diets.

Digital Media Intern

Texas Electric Cooperatives
2020-01 - 2020-06
  • Executed a monthly media plan scheduling out highly engaging content to this company’s Facebook page.
  • Monitored social media posts and analyzed site data to optimize content to successfully drive site engagement and traffic.
  • Accelerated brand retention by producing the highest content engagement in the company's history.
  • Utilized site analytics to acquire and appeal to the target demographic.
  • Analyzed media engagement and produced tracking reports.
  • Developed paid client ads for use on diverse social media platforms, achieving an average of 80% users per ad.
  • Wrote authoritative and interesting copy for Texas Co-op Powers magazine use.

Brand Ambassador

Dyson
2018-04 - 2019-12
  • Showcased product knowledge to clients’ assisting them with their product questions and needs.
  • Used industry demonstration techniques to create customer loyalty and brand awareness with clients.
  • Educated and trained associate partners in Dyson’s technology.
  • Creating brand transparency and customer retention.
  • Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.

Brand Ambassador

Blue Buffalo Pet Foods
2017-04 - 2018-12
  • Provided advice and expertise to clients for their pets’ nutritional needs.
  • Guided partner associates in product knowledge and developed strong partner relationship with partner retailers.
  • Communicated product value, quality and style to educate and entice potential customers.
  • Increased brand awareness through event marketing, demonstrations, sales and brand promotion.

Digital Marketing Intern

Intelligent Lighting Design & Rentmyevent.com
2017-08 - 2017-12
  • Assisted marketing coordinators and graphic designers with website copywriting and proofing.
  • Tracked social media trends and adapted to attract target follower demographic.
  • Worked with HootSuite and Google Analytics to create information uniformity.
  • Tasked with editorial calendar maintenance to keep content timely, relevant and engaging.
  • Drafted weekly e-newsletters to subscribers and set up campaigns in MailChimp.
  • Collaborated with team members to help expand marketing channels.
  • Assisted with capturing and analyzing social media metrics.
  • Assisted in managing corporate social media channels including Facebook and Twitter.
  • Managed 30 venue partners and incresed sales by 30%.

Brand Ambassador

Natural Balance Pet Foods
2015-09 - 2017-03
  • Made professional recommendations to clients for their pets’ nutritional needs.
  • Assisted partner retailers in setting up product displays.
  • Successfully created customer loyalty with providing exceptional product knowledge to clients.
  • Provided exceptional customer service and advice to pet parents about their pet’s food nutritional needs.
  • Snapped professional quality photographs to use on social media channels for promotional campaigns.
  • Organized and stocked merchandise to keep necessary levels for sales demand.

Student Intern

Walt Disney World
2011-01 - 2011-08
  • Provided exceptional customer service to guests creating company loyalty and retention.
  • Attended a creative innovation course at Disney University emphasizing on the advertising field and how to appeal to a wide spectrum of demographics in a fortune 500 business environment.
  • Received a completion certificate from Walt Disney World College Internship Program for completing their Creativity and Innovation Design course.
  • Received a completion certificate from Walt Disney World Internship Spring Advantage Program

Education

Bachelor of Science - Mass Communications, Advertising, Art

Texas State University
2020-01 - 2020-05

Associate of Arts - Multimedia Communications

McLennan Community College
2012-01 - 2014-12

Skills

    Microsoft Office 365 Suite

Crazy Egg-Data Sheets

Word Press

Google Analytics

Hootsuite

CSS
HTML5

Salesforce

Crazy Egg-Recording

Crazy Egg-Data Sheets

Facebook Ads Manager

Adobe Creative Suite

Google Suite

Certification

Google Analytics

2019-12

Timeline

Premium Retail

Promotions Specialist
2020-01 - Current

Bachelor of Science - Mass Communications, Advertising, Art

Texas State University
2020-01 - 2020-05

Digital Media Intern

Texas Electric Cooperatives
2020-01 - 2020-06

Google Analytics

2019-12

Brand Ambassador

Dyson
2018-04 - 2019-12

Digital Marketing Intern

Intelligent Lighting Design & Rentmyevent.com
2017-08 - 2017-12

Brand Ambassador

Blue Buffalo Pet Foods
2017-04 - 2018-12

Brand Ambassador

Natural Balance Pet Foods
2015-09 - 2017-03

Associate of Arts - Multimedia Communications

McLennan Community College
2012-01 - 2014-12

Student Intern

Walt Disney World
2011-01 - 2011-08
Kristin WiseDigital Marketing Specialist