Kristen Glass
Palm Beach Gardens,Fl
Summary
Results-driven marketing professional with a proven track record of driving strategic branding initiatives and delivering exceptional creative results. Skilled in program management, innovative brand development, integrated marketing campaigns, team leadership, and stakeholder engagement. A leader with a keen ability to align business objectives with captivating creative solutions, optimize workflow processes to enhance brand identity, and foster a culture of collaboration that fuels the organization's brand vision.
Overview
19
19
years of professional experience
Work History
Amazon Homepage Performance Team Program Manager
Aston Carter - Amazon
12.2022 - Current
- Lead day-to-day operations, overseeing the triaging and routing of incoming requests from partners and ticket queues to appropriate product/program leads, ensuring prompt resolution and effective communication.
- Serve as a Content Bar Raiser and campaign approver for Amazon Homepage campaigns, setting and enforcing brand standards, scheduling best practices, and maximizing campaign impact.
- Orchestrated process enhancements for a Flag & Fix Campaign Management process, ensuring that all campaigns on Amazon.com meet high standards and provide exceptional customer and user experience.
- Developed and implemented standard operating procedures (SOPs), playbooks, and templates to streamline processes, drive efficiency, and share best practices with global partners.
- Cultivated strong relationships with key stakeholders, facilitating successful program execution and fostering a culture of collaboration and partnership through regular office hours and strategic alignment.
Senior Creative Project Manager
Asurion
01.2017 - 08.2022
- Led a team of 5 partner marketing project managers, providing strategic guidance and support to meet integrated marketing needs across the enterprise.
- Oversaw and executed "white label" partner integrated marketing campaigns and programs for 50+ Asurion partners, including industry giants Verizon, ATT, and Amazon.
- Coordinated seamless workflow between departments through effective document management, meeting facilitation, planning, and creative material distribution, utilizing both waterfall and agile methodologies.
- Aligned quarterly planning and biannual in-person meetings with senior leadership to share insights, learnings, and enhance overall customer journey experiences.
- Assisted in the development and execution of impactful marketing events, driving marketing goals and promoting successful product launches at prestigious industry events such as CES, partner events, and internal Asurion employee summits.
- Crafted compelling brand messaging, collateral materials, customer events, promotional strategies, and product commercialization initiatives.
- Partnered closely with senior leadership and the creative team to accumulate and disseminate best practices, fostering innovation and continuous process improvement.
- Implemented and optimized the utilization of the Workfront project management system, enhancing team-wide alignment and productivity.
Creative Services Manager
Vitacost.com
12.2010 - 12.2016
- Spearheaded the creation of visually captivating, easily producible, and engaging creative content across various channels, including websites, emails, packaging, and social media, ensuring consistent campaign alignment and brand integrity.
- Effectively managed daily operations and projects, adhering to strict timeline and budget guidelines, and consistently exceeding expectations.
- Collaborated closely with product development teams to develop, brand, and maintain marketing materials, driving sales launches and enhancing brand recognition.
- Produced high-quality original video content for distribution through both first-party websites and third-party streaming video platforms, amplifying brand exposure and engagement.
- Leveraged audience engagement metrics and data-driven insights to prioritize content acquisition, optimizing future campaigns and initiatives.
- Conducted extensive research and proposed innovative solutions, including A/B Testing, to enhance the website's user-friendliness and optimize the customer experience.
Account Executive
GRO Advertising
02.2004 - 10.2010
- Generated substantial revenue growth by cultivating and nurturing relationships with high-value accounts, including renowned developers such as Turnberry, Ambling, Atlantis, as well as leading Florida companies such as Florida Power and Light and PGA of America.
- Developed and executed comprehensive yearly marketing strategies and budgets, aligning with business goals to effectively brand and market communities in South Florida.
- Created compelling media and advertising packages, showcasing the agency's capabilities and offerings to prospective customers.
- Directed and produced photo and film shoots, capturing personalized content to enhance partner brand image and utilize across all marketing channels.
- Fostered strong relationships with advertisers, skillfully negotiating pricing and added value opportunities to maximize return on investment.
- Strategically identified appropriate marketing channels for campaigns, aligning with target audiences and marketing objectives.
- Developed and delivered engaging technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters, establishing the agency's expertise and thought leadership.
Education
Bachelor of Arts - Communication
University of North Carolina At Greensboro
Greensboro, NC06.2003
Skills
- Integrated Marketing
- Team Leadership
- Stakeholder Engagement
- Strategic Planning
- Relationship Management
- Process Improvement
- Creative Content Development
- Branding and Messaging
- Project Management Tools (eg, Workfront, Asana, Basecamp)
Timeline
Amazon Homepage Performance Team Program Manager
Aston Carter - Amazon
12.2022 - Current
Senior Creative Project Manager
Asurion
01.2017 - 08.2022
Creative Services Manager
Vitacost.com
12.2010 - 12.2016
Account Executive
GRO Advertising
02.2004 - 10.2010
Bachelor of Arts - Communication
University of North Carolina At Greensboro
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