KATHLEEN MCHALE
Dedham,MA
Summary
Detail-oriented Content Creator with extensive knowledge of Social Media and digital marketing. Committed to unique and aesthetically pleasing content with a talent for adapting to changing markets. Successful at posting frequently and using content management systems.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Event Manager and Social Media Coordinator
The Endicott Estate / Town of Dedham
03.2022 - Current
- Supervises team of client chosen vendors, while maintaining a timeline for the event.
- Pre-Planning events including obtaining correct insurance and paperwork, scheduling final walkthrough with vendors.
- Manages various Social Media platforms, organizes paid partnerships with websites.
- Organizes campaigns and large events on Social Media.
- Maintains client inquiries and follow ups.
Content Creator
TikTok
07.2020 - Current
- Applied current editing and photography tools to tell great stories.
- Posted daily on social media.
- Produced original, creative content for promotional advertisements and marketing materials.
- TikTok total followers
Freelance Content Creator
Light Of Day Records
01.2022 - 02.2022
- Applied current editing and photography tools to tell great stories.
- Managed competing deadlines with efficiency.
- Chose cover photography or artwork, selected fonts and arranged designs.
- Composed original written material for various types of publications and submitted for approval by supervisor.
- Designed visually compelling graphics for digital and print media to enhance brand identity.
Marketing and Social Media Coordinator
Boston Public Market
08.2021 - 01.2022
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Collaborated with cross-functional teams to design and produce promotional materials such as brochures, flyers, and banners.
- Conducted market research and competitor analysis to identify trends and opportunities for event promotion.
Social Media Marketing and Growth Intern
Jasper Helps
02.2021 - 05.2021
- Assisted COO with various marketing projects that would engage new leads and potential customers.
- Responded to comments, posts and questions from various channels under supervision.
- Designed and presented social media campaign ideas.
- Collaborated with team members to help expand marketing channels.
Social Media Director
WLAS 102.9
12.2018 - 03.2021
- Developed productive relationships with musicians, online media outlets and social media musical influencers.
- Kept in contact with record labels and artists.
- Created content daily.
- Marketed events and shows.
Education
Masters of Science - Digital Media
Lasell University
Newton, MA12-2026
Bachelor of Arts - Communication
Lasell University
Auburndale, MA05.2021
Skills
- Verbal and Written Communication
- Print and Digital Media
- Digital video production
- Social media
- Office management
- Campaign Development
- Event planning
- Wedding coordination
Certification
Certified in Social Media Marketing by HubSpot.
Timeline
Event Manager and Social Media Coordinator
The Endicott Estate / Town of Dedham
03.2022 - Current
Freelance Content Creator
Light Of Day Records
01.2022 - 02.2022
Marketing and Social Media Coordinator
Boston Public Market
08.2021 - 01.2022
Social Media Marketing and Growth Intern
Jasper Helps
02.2021 - 05.2021
Content Creator
TikTok
07.2020 - Current
Social Media Director
WLAS 102.9
12.2018 - 03.2021
Masters of Science - Digital Media
Lasell University
Bachelor of Arts - Communication
Lasell University