Karina Macias

• Tracked key metrics and developed spreadsheets and data models.
• Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
• Wrote social media outreach posts on both informational and promotional topics.
• Produced original, creative content for promotional advertisements and marketing materials.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Formatted copy to align with project-specific guidelines.
• Customized brand message to reach and capture target audience interest and drive engagement.

• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
• Developed and implemented campaigns for email, online advertising, search engines and direct mail.
• Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
• Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
• Implemented new strategies to improve click-through rates and conversion.

Social Media Management

· Design and implement social media strategy to align with business goals.

· Suggest, management, and implement new features and/or platforms to develop brand awareness.

· Develop and report on Social Media performance.

· Stay up to date on social media and digital trends.

· The ability to manage multiple brands social media content and the flexibility to pivot as needed.