Kala Adams
Sault Ste. Marie,ON
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
6
6
years of professional experience
Work History
Business Owner
Wyldflower Candle Co.
01.2021 - Current
- Consulted with customers to assess needs and propose optimal solutions.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Frequently studied market to keep abreast of new industry trends.
- Used business software packages to maintain files and administrative records.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Parent Council Volunteer
ADSB
09.2020 - Current
- Assisted with special events or programs.
- Maintained clean, neat and operational facilities to serve program needs.
- Used strong interpersonal communication skills to convey information to others.
- Supported engaging, fun and smooth-running events by helping with organization and planning.
- Volunteered with groups and organizations to help make measurable differences for program recipients.
- Met with other volunteers and program leaders to discuss new service opportunities.
Assistant Manager
The Sharing Squirrel
08.2017 - 05.2020
- Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Completed regular inventory counts to verify stock levels, address discrepancies and forecast future needs.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
Education
Certificate - Business Administration
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ONGraduate Certificate - Marketing
Sault College of Applied Arts And Technology
Sault Ste. Marie, ONSkills
- Change and Growth Management
- New Business Development
- Budgeting and Cost Control
- Customer Service
- Portfolio Management
- Social Media Content Writing
- Sales and Marketing Methods
- Work Planning and Prioritization
- Promotions and Marketing Strategies
- Professional Networking
Timeline
Business Owner
Wyldflower Candle Co.
01.2021 - Current
Parent Council Volunteer
ADSB
09.2020 - Current
Assistant Manager
The Sharing Squirrel
08.2017 - 05.2020
Certificate - Business Administration
Conestoga College Institute of Technology And Advanced Learning
Graduate Certificate - Marketing
Sault College of Applied Arts And Technology
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