Salesforce
Justin Price
Sales / Business Development Executive
Roseville ,CA
Summary
Strategic executive sales and business development leader with a strong track record of driving revenue growth and profitability for global technology organizations in the Point of Sale and Fintech industry. Adept at building high-performing sales teams and architecting strategic partnerships with industry leading technology players and suppliers. Strong understanding of the POS and payments technology marketplace; implemented growth strategies that drove revenue and gross profits overachievement in each role I've served. Long time sales technology evangelist with many years of spearheading integrations across CRM, marketing, and productivity platforms to drive workflow efficiency, enhance customer experience and build predictable growth performance. Loyal team player with strong cross functional collaboration skills.
Overview
27
27
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
VP, Sales and Business Development
ScanSource
Greenville , SC
01.2019 - Current
- Executive leadership and P&L responsibility for revenue and gross profit down to operating income.
- Installed a management team and hired high-performing contributors to fulfill business development, account management, enterprise sales, and sales engineering roles.
- Designed a new business development and sales strategy focused on new partnerships with Fintech and POS software developers.
- Developed and implemented a compensation structure to incentivize high revenue growth and increased gross profit.
- Implemented new business models and onboarded hardware suppliers to support new Tier 1 partnerships and a channel of 3000 POS and Payments technology reseller partners.
- Successfully achieved a 40% average year-over-year revenue growth over five consecutive years, resulting in a revenue increase from $40M in 2019 to $190M in 2023.
- By strategically promoting high-margin services in conjunction with hardware sales, we increased the gross profit margin from 8% to 14%. This led to a significant increase in operating income from 3% to 8%.
Director of Sales
POS Portal, Inc.
Sacramento, CA
07.2014 - 12.2018
- Managed sales, demand generation, and customer success for a diverse portfolio of Payments and POS reseller clients and Fintech partnerships as Director of Sales for POS Portal.
- Successfully handled Tier 1 partnership accounts and controlled expenses while driving profitability through full P&L responsibility for cost of sales and customer acquisition.
- Spearheaded cross-functional sales technology integration efforts of Salesforce, Marketo, Magento, and Sales Loft, resulting in an average percentage growth of 138% per year in lead flow, from 600 in 2014 to 14,500 in 2018.
- Implemented an effective sales commission structure that incentivized high-performing sales teams and encouraged gross margin growth.
- Responsible for growing revenue from $16M in 2014 to $48M in 2018, representing an average annual growth rate of 38%.
- Integrated POS Portal's sales organization into ScanSource Inc., North American Specialty Hardware segment post-acquisition in 2018, and launched the ScanSource Payments and Cloud POS Business Segment in 2019.
National Sales Director
Echo Daily Inc.
Minden, NV
04.2007 - 06.2014
- Managed a team of Sales Directors and over 1000 independent sales agents as National Sales Director at Echo Daily Inc., a Wells Fargo registered ISO.
- Sold payment acceptance, POS solutions, digital loyalty programs, and Fleet card acceptance for Voyager, Wright Express, and Fleet One to petroleum C-Store sites, auto care centers, and vehicle dealerships across the US.
- Utilized CRM and sales technologies such as Salesforce and Salesloft Cadence to optimize sales operations, resulting in improved productivity and predictable revenue growth.
- Monitored sales KPIs and utilized data-driven insights to identify areas for improvement, implementing targeted training and coaching programs for independent sales agents.
- Enhanced end-user onboarding experience with advanced technologies, achieving strong customer satisfaction levels and retention rates in a merchant portfolio of over 10,000 sites.
Education
Bachelor of Science - Criminal Justice
California State University, Sacramento
Sacramento, CA 09.1991 - 06.1994
Skills
Innovative Leader and Coach
undefinedAccomplishments
- Transitioned sales, success, and sales engineering teams to remote workforce using Salesforce, RingCentral, and Microsoft platforms.
- Led sales team to consecutive President's Club achievement from 2020-2023.
- Launched new supplier import and logistics program to support top tier Cloud POS partnerships, resulting in an $80M revenue increase in 2022 and tracking to $100M in 2023.
- Developed strategic partnerships: FreedomPay, Toast, PayPal, Square, Authorize.Net.
Software
Salesloft
Microsoft 365
Microsoft B/I
SAP
Certification
Scansource Leadership Institute (SLI)
Timeline
Scansource Leadership Institute (SLI)
01-2020
VP, Sales and Business Development
ScanSource
01.2019 - Current
Director of Sales
POS Portal, Inc.
07.2014 - 12.2018
National Sales Director
Echo Daily Inc.
04.2007 - 06.2014
Bachelor of Science - Criminal Justice
California State University, Sacramento
09.1991 - 06.1994
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