Websites
Summary
Overview
Work History
Education
Tech Stack
Skills
Certification
Timeline
Interests
AdministrativeAssistant

Juliana Shipp

Kansas City,MO

Summary

Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in partner and channel marketing. Detail-oriented, attentive and decisive leader. A Division One tennis player, showcasing a relentless work ethic and unwavering commitment to excellence.

Overview

10
10
years of professional experience
35
35

+ Skills

Work History

Partner Marketing Manager

Emburse
01.2021 - Current
  • Cultivated impactful joint marketing campaigns with strategic channel partners, resulting in 25% increase in market impact and fostering mutual business growth.
  • Crafted and executed robust marketing strategies meticulously tailored to resonate with both global and local markets, driving 30% increase in cross-functional collaboration across diverse geographies, organizational tiers, and functional areas.
  • Pioneered dynamic, multi-channel digital advertising campaigns across premier platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, driving unparalleled brand visibility and lead generation.
  • Masterminded and executed high-impact field marketing strategies, including strategic event sponsorships, engaging trade shows, and hyper-targeted local activations, to captivate key stakeholders and prospects with unparalleled effectiveness.
  • Drove tangible results in pipeline expansion and partner engagement through meticulous data analysis, iterative campaign optimization, and strategic alignment with overarching business imperatives, delivering measurable value and sustainable growth.

Affiliate/Partner and Field Marketing Manager

NREIG
01.2019 - 01.2021
  • Planned and executed successful marketing campaigns across multiple channels and platforms, meticulously coordinating all aspects of campaign development, including strategy formulation, target audience identification, messaging, creative development, budget allocation, and timeline management.
  • Managed marketing professionals, cultivating a collaborative, high-performance environment centered on innovation, creativity, and continuous improvement.
  • Pioneered and nurtured the Affiliate Marketing Program, achieving an 80% program growth rate by successfully onboarding strategic affiliates and fostering long-term partnerships to expand reach and drive revenue growth.
  • Implemented performance metrics and tracking systems to evaluate campaign effectiveness, identify opportunities for optimization, and drive continuous improvement in marketing initiatives.
  • Collaborated cross-functionally with sales, product development, and other departments to ensure seamless alignment and integration of marketing efforts with overall business strategies.

Marketing Director

Rentfax
01.2018 - 06.2019
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Improved website rankings to #1 in search results by implementing targeted SEO strategies and keyword research
  • Increased organic search traffic through development of high-quality content and on-page optimization techniques.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.

Client Experience Manager

NREIG
01.2015 - 01.2018
  • Championed company culture centered on delivering exceptional service, resulting in 20% increase in client satisfaction and improved customer experience
  • Assisted in organizing and overseeing assignments to drive operational excellence.
  • Collaborated with upper management to improve customer service processes and support structures company-wide.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Evaluated client feedback data to identify improvement areas and prioritize resources

Financial Services Professional

Mass Mutual Financial
01.2014 - 01.2015
  • Implemented proactive outreach strategies by conducting 50+ targeted phone calls daily to engage potential clients and drive business acquisition efforts.
  • Increased client satisfaction by providing comprehensive financial advice and personalized investment strategies.
  • Enhanced portfolio performance for high net worth clients through diligent risk assessment and asset allocation.
  • Developed strong relationships with clients, leading to consistent referrals and growing client base.

Education

MBA - Marketing Management And Research

Avila University
Kansas City, MO

Bachelor of Science - Finance

University of Kansas
Lawrence, KS

Tech Stack

  • Adobe
  • Asana
  • Google Adwords
  • Google Analytics
  • Hootsuite
  • Hubspot
  • MailChimp
  • Marketo
  • Pardot
  • Salesforce
  • Unbounce
  • WordPress

Skills

  • Channel/Partner Marketing
  • Demand Generation
  • B2B2C Marketing
  • Strategic Marketing Management
  • Lead Generation Campaigns
  • PPC and Paid Social Advertising
  • Campaign Performance Tracking
  • Field Marketing
  • Public Presentations
  • SEO Strategy and Execution

Certification

Adobe Certified Marketo Engage Expert, Adobe Marketo - Issued Nov. 2021

Timeline

Partner Marketing Manager

Emburse
01.2021 - Current

Affiliate/Partner and Field Marketing Manager

NREIG
01.2019 - 01.2021

Marketing Director

Rentfax
01.2018 - 06.2019

Client Experience Manager

NREIG
01.2015 - 01.2018

Financial Services Professional

Mass Mutual Financial
01.2014 - 01.2015

MBA - Marketing Management And Research

Avila University

Bachelor of Science - Finance

University of Kansas

Interests

Tennis

Golf

Mindfullness

Hiking

Travel

Reading

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Juliana Shipp