Jaylene Martinez

• Defining, designing and implementing a creative merchandising strategy to reflect customers within the Miami market.

• Creating appealing and eye-catching visual displays that create interest to boost sales volume.

• Producing window displays, signs, interior displays, floor plans and special promotions displays.
• Arranging lighting and product placement to maximize artistic and commercial impact.

• Delivering financial results through one-on-one personal selling.
• Achieving established (SPH) sales per hour goals.
• Virtual styling on Nordstrom style board app.
• Maintaining all departments up to Nordstrom standards and vendor's standards.
• Working with Visual team to create the best merchandising strategies in order to drive sales.
• Taking responsibility for all customer experiences and offering exceptional customer service.
• Communicating rewards programs to all customers in order to optimize sales and boost customer retention.

• Completed and presented a summer project regarding a new visual merchandising strategy.

• Completed required courses on merchandising, personal selling & management techniques.
• Participated in meetings with all regional & store managers in the South Florida District.
• Updated inventory sheets, handled RTV’s and processed markdowns.
• Worked alongside management team to motivate team & assess team performances.
• Shadowed all department managers including logistics managers, visual merchandising managers & HR managers.

• Used trend analysis and forecasting knowledge to pinpoint fashion trends.
• Studied upcoming designers & runway styles for menswear & womenswear departments.
• Collaborated with writing team to pitch ideas, edit & write creative articles for the magazine.
• Used Adobe InDesign to plan out the design and layout for the DWF Spring 2019 issue.
• Continuously collaborated with photographers to assist with photoshoots and styling models.

• Assisted in product planning, inventory control and social media marketing techniques.
• Researched and reported on market and sales trends.
• Styled and modeled for monthly photoshoots.
• Updated site with new arrivals weekly using Shopify.
• Created promotional social media advertisements using Adobe Spark.
• Developed a new business contact list to manage client contact data in order to support sales and marketing initiatives.