Jairo Pineda
Digital Marketing
La Verne,CA
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
8
8
years of professional experience
Work History
Social Media Engagement Specialist
Cardenas Markets
03.2022 - Current
- Curated and monitored paid and organic content for main Cardenas Markets social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
- Generated about 16,211,000 impressions on Facebook and 5,112,000 impressions on Instagram.
- Created customized marketing materials to increase product awareness.
- Tracked key metrics and developed spreadsheets and data models using Chatmeter, Meltwater, and Google Analytics.
- Ideate, film, and edit videos for social media and Cardenas Markets multimedia channels
- Assist graphic designers with social media planning, email marketing, and strategy.
- Assist with about 8 social media marketing campaigns.
- Live social media event coverage, including grand openings, campaign winner presentations, company events, and more.
- Collaborate with social media content creators in the foodie space and campaign sponsors like Coca-Cola, Pepsi, Monster, Stella Rosa, and more.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Established and managed relationships with external data providers and research vendors.
- Increased customer engagement through social media.
Social Media Assistant
POCHAR LLC
06.2021 - 03.2022
- Produced and edited 2-5 social media posts weekly (TikTok, Instagram, Twitter)
- Connected with social media content creators in this industry via Amazon Live and other media accounts.
- Developed, executed, and used analytic tools to gauge the success of campaigns.
- Updated and managed online website data to enhance POCHAR's brand.
- Created engaging content to keep social media channels updated and on brand.
- Planned photoshoots and edited 15 photos per product for online store listings.
- Researched to find competitive brands on Amazon.
- Reviewed and brainstormed content for e-commerce and social channels for POCHAR by gauging our audience and keeping trends in mind.
- Met 100% of deadlines in a time-sensitive role.
Content Creator Assistant
Eat With Adrian
06.2016 - 06.2018
- Filmed content for @EatWithAdrian, an Instagram account reaching over 6,000 followers.
- Co-edited 3 videos weekly using Adobe Premiere Pro.
- Analyzed media campaigns for outreach to followers, creators, and advertisers.
- Identified solutions to increase engagement with marketers.
- Developed original content using social listening and independent sources.
- Strengthened content through proofreading and editing.
Social Media Coordinator Intern
Albright Fashion Library LA
08.2017 - 03.2018
- Produced, edited, and published over 100 photos of upscale celebrity fashion pieces every week.
- Collaborated with 2 to 5 clients daily to create content for our website and social channels.
- Brainstormed and executed layout strategies with the creative director and showroom manager for the Albright LA website and Instagram.
- Managed a professional photo studio set and used Capture One software and Adobe Suite.
- Reviewed content to ensure brand voice and tone influenced fashion and entertainment culture.
- Moderated social media accounts for constructive, brand-appropriate communications.
- Created engaging content to catch the attention of potential customers.
Photo Editor
The Poly Post
06.2015 - 06.2016
- Co-directed weekly newscast and entertainment segments that funneled traffic to The Poly Post website, YouTube channel, Twitter, and Instagram.
- Directed 30 photographers for a student-run newspaper that circulated Cal Poly Pomona’s community of about 25,000 students, staff, and faculty.
- Collaborated with 7 editors to ensure photo/video coverage of events, managed photo equipment and was lead to staff photojournalist.
- Co-designed The Poly Post’s 50-page summer magazine, which reached approximately 5,000 incoming freshmen and transfer students.
- Managed about 30 photographers for special projects.
- Edited, toned, captioned, and uploaded up to 30 photographs for weekly publication.
Education
Bachelor of Science - Communications
California State Polytechnic University
06.2016
Skills
- Adobe Creative Suite Proficiency
- Social Media Trend Analysis
- Marketing Strategies
- Social Media Posting
- Brand Development
- AP Style Writing
- Digital Marketing
- Audience Research
- Marketing Analytics
- Campaign Analysis
- Digital Media
- Copywriting
- Microsoft Office
- MailChimp
Accomplishments
- Created and executed the first influencer showcase at Cardenas Markets, with 4 top industry content creators which generated brand awareness and over 300K impressions on social media.
- Achieved 1.3M views on a Cardenas Markets Instagram video through effective and time sensitive remixing of trending video with Cardenas branding.
Languages
Spanish
Native or Bilingual
Timeline
Social Media Engagement Specialist
Cardenas Markets
03.2022 - Current
Social Media Assistant
POCHAR LLC
06.2021 - 03.2022
Social Media Coordinator Intern
Albright Fashion Library LA
08.2017 - 03.2018
Content Creator Assistant
Eat With Adrian
06.2016 - 06.2018
Photo Editor
The Poly Post
06.2015 - 06.2016
Bachelor of Science - Communications
California State Polytechnic University
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