Hurisel KIRMIZI

Lead marketing team, manage commercial strategy for all channels ( B2B, B2C, Ecommerce, retail). Be part of executive board of Turkey.

Selected Achievements:

• Digitalization: Digital marketing strategy created, lead other countries for digital& social marketing. Partnership with chefs for youtube and cooperation with e-commerce customers (Yemeksepeti& Getir) brought incremental sales growth
• La Lorraine Yanımda digital platform for trainings, quality track, sales team incentives was created.
• Line fulfillment improvement: Increased croissant sales up to 3 times during pandemic period and made category best seller.
• Valorized categories for profitability.
• PAF project managed for donuts in Turkey, long run strategy set for each channel, line investment business case creted.

Key Responsibilities:

• Commercial strategy management; Market, trend analysis, pricing, channel development, performance analysis of customers, competition analysis, etc.

• Category and NPD (New Product Development) management
• Business case management with LRP plans
• ROI projects for new line investments
• Budget management
• Digital Marketing & Social Media Management
• Trade Marketing Management
• Market research with partners; Nielsen, Ipsos, GFK, Maptrix, Global Data etc
• Sales and field team training management
• Relationship management with variety of internal/external clients and 3rd party agencies

Lead planning and implementation of new projects in commercial view, facilitate the goals and deliveries. Create sku portfolio, set annual goals as sales, price and profit, coordinate all teams to reach the goals.

Selected Achievements:

• Created commercial strategy for B2B channels
• Managed key account project launches in BP, C4, A 101, Sok, Midpoint, Hilton, Bigchefs, Getir etc
• Created growth of 75% sales during channel management (Horeca)
• Established trade marketing department, built team& strategy

Key Responsibilities:

• Manage all process of determining commercial strategies for all channels.
• Manage hotel& catering channels sales.
• Manage annual budget for trade marketing, sales and marketing
• Manage relationship with variety of internal/external clients and 3rd party agencies

Manage all process of traditional and modern channel strategies (Market, trend analysis, channel development, performance analysis of customers, competition analysis, etc.)

• Identify sales development opportunities and plan appropriate activities (retailer promotions, penetration rate, return rate, in‑store activities, sales incentives, and region‑based activities)

• Ensure coordination between sales and marketing department at all channels & input sales perspective to brand plans and get alignment

• Develop channel distribution, pricing, shelving and merchandising guidelines for the sales team

• Manage sales team education program

• Lead and control all merchandising team (100+) and merchandising activities

• Manage Nielsen market data analyses‑focus group, brand tracking etc

• Manage CRM activities with accounts, and crosspromotion activities with other brands

• Manage channel/account based exclusive product and PL product process

Manage both major and small domestic appliances marketing and trade marketing activities

• Manage trade marketing activities such as retail and key account promotions, in‑store activities, and region‑based activities

• Manage PR and social media activities; Chefs table, international Design Lab competition, Electrolux Cube organizations and press releases.

• Manage all POS materials, catalogues and price lists.

• Lead and controlled all promoter activities based on operational profit (95 people)

• Manage launch, travel and training organizations.

• Coordinate showroom, dealer stand and decoration activities.

Manage trade marketing activities for Europe, Balkans and Middle East. Specific experience in Lebanon, Iraq, Azerbaijan, Germany, Bulgaria and ethnic European markets.

Selected Achievements:

• Prioritized for international markets and setting LRP for strategic countries.
• Launched Eti in new international markets with specified portfolio& channel
• Increased profitability with focus on specific markets internationally.

Key Responsibilities:

• Manage and launch all trade marketing activities such as retailer promotions, penetration rate, in‑store tasting activities, sales incentives, and region‑based activities both for traditional and modern trade.
• Determine SKU optimization in potential markets based on SKU profitability and sales volume.
• Manage all fair organisations for events below:

•Gulfood Dubai, UAE, 2009, 2010, 2011 •ISM Cologne, Germany, 2009, 2010, 2011 •SIAL Paris, France 2010 •Fancy Foods Exhibition, New York, USA 2009, 2010 •Food&Hotel Asia (FHA) Singapore, 2010 •Africa's Big Seven, Johannesburg, 2009, 2010 •IFE, London, England 2009 •Detrop, Greece 2009 •WFM, Moscow, Russia 2010 •HOFEX, Hong‑Kong, 2011 •Ghana Turkish Export Products Fair, Ghana 2010

Manage international markets marketing and trade marketing

• Build, implement & track communication plans

• Develope relations with international and local third parties; creative, media, BTL agencies

• Market & competitor analysis supported by researches & track reports

• Create category & manage portfolio design activities

• Manage consumer researches, transform the outcomes into strategies &actions