Google Suite
Hao Wang
Integrated Marketing Manager
NEW YORK,New York
Summary
Tech-savvy marketing manager with 6+ years of experience in developing and executing 360 owned, earned, and paid marketing plans. Eager to drive consistent growth by strategizing, developing, and optimizing multifaceted digital marketing plans. Passionate about multi-tasking in a fast-paced industry with data-driven insights.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Consultant, Digital Marketing
Freelance
New York, NY
01.2022 - Current
- Providing end-to-end integrated marketing consultation and business analysis in channels including email, social, and paid media.
- Tracking and reporting on marketing campaign performance monthly to optimize plans and discuss strategic initiatives for improvement.
Manager, North America & UK Marketing
BERRICLE (Leading Jewelry E-Commerce Brand)
New York, NY
09.2017 - 01.2022
- Created and oversaw Master Marketing Calendar and Master Content Calendar.
- Managed external PR agencies, landing media coverage in national outlets such as Marie Claire, Elle, and Today Show.
- Established and maintained email marketing programs, resulting in a 20% sales lift during Key Consumption Periods.
- Worked cross-functionally with marketing vendors, Graphic team, and Product team to ensure on-brand and timely delivery of marketing collateral.
- Spearheaded customer feedback program and updated Product and Customer Care team on customer pain points.
- Researched and presented local marketplace opportunities to senior management and successfully expanded Company's online presence and sales.
- Liaised with external vendors and ensured satisfactory results in advertising campaigns targeting various regions.
- Conceptualized, strategized, and executed integrated marketing campaigns that drove regional brand and sales goals.
- Implemented performance marketing best practices, established benchmarks for success, and delivered reports to internal teams.
Specialist, North America, UK & Canada Marketing
BERRICLE (Leading Jewelry E-Commerce Brand)
New York, NY
06.2016 - 08.2017
- Executed effective communications messages, public relations campaigns, and social media strategies across North America, UK, and Canada's marketing channels.
- Created and deployed social media content, engaged with local target audiences, and boosted reach with strategic ad placements.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Updated social media platforms with latest news and corporate details.
- Executed marketing program with consistent adherence to deadlines and budget constraints.
- Increased brand awareness in North America, UK, and Canada with targeted ad campaigns.
- Maintained high level of understanding of industry standards and trends.
US & Greater China Marketing Intern
Bomoda (Weber Shandwick Global Division)
New York, NY
06.2013 - 05.2014
- Assisted high-end clients to break in the Chinese market by providing business analytics and consultation on Go-to-Market strategy, campaign evaluation, influencer identification, and industry best practices.
- Communicated with over 150 influencers and 50 business partners for brand relaunch and public relations initiatives.
- Expanded company's social media platforms through localized content, which helped increase social media followers to 140,000+ in 4 months.
- Initiated promotional campaigns on Chinese social media with over 2,000 participants and 25% of website traffic increase.
Public Relations Intern
Hawkins International Public Relations
New York, NY
01.2013 - 05.2013
- Generated media coverage through a media relations program including creating and maintaining media lists via Cision and Constant Contact.
- Increased traffic and sales for high profile hospitality clients by researching target market segments while actively monitored over 80 media outlets.
Public Relations Intern
Ruder Finn
Shanghai, China
09.2011 - 01.2012
- Built close relationships with media outlets in sync with clients' communications campaigns.
- Contributed to clients' new product launches by coordinating press events and pitching stories.
Education
Master of Science - Public Relations and Corporate Communication
New York University
New York, NY 09.2012 - 05.2014
Bachelor of Arts - English Language And Literature
Shanghai International Studies University
China 09.2008 - 05.2012
Skills
Cross-Team Collaboration
undefinedTimeline
Consultant, Digital Marketing
Freelance
01.2022 - Current
Manager, North America & UK Marketing
BERRICLE (Leading Jewelry E-Commerce Brand)
09.2017 - 01.2022
Specialist, North America, UK & Canada Marketing
BERRICLE (Leading Jewelry E-Commerce Brand)
06.2016 - 08.2017
US & Greater China Marketing Intern
Bomoda (Weber Shandwick Global Division)
06.2013 - 05.2014
Public Relations Intern
Hawkins International Public Relations
01.2013 - 05.2013
Master of Science - Public Relations and Corporate Communication
New York University
09.2012 - 05.2014
Public Relations Intern
Ruder Finn
09.2011 - 01.2012
Bachelor of Arts - English Language And Literature
Shanghai International Studies University
09.2008 - 05.2012
Software
MS Office suite
Photoshop
MySQL
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