HANNAH HATCH
LOS ANGELES,CA
Summary
With over 14 years of experience in social media management and digital marketing, I excel at crafting compelling narratives that captivate audiences and drive engagement. My expertise lies in leveraging data-driven strategies to build online communities, surpass targets and achieve exceptional results. I thrive on transforming insights into impactful campaigns, ensuring brand messages resonate across platforms.
Overview
14
14
years of professional experience
Work History
DIRECTOR OF SOCIAL MEDIA
CHAOTIC GOOD STUDIOS
10.2020 - Current
- Currently oversee the management of social media profiles for Avatar, director James Cameron, and producer Jon Landau as well as Amazon's The Wheel of Time series.
- Ensure effective communication with brand partners, influencers, and teams to consistently meet and exceed marketing goals.
- Collaborate consistently with designers to craft engaging content, resulting in a unified social media presence across various platforms.
- Use social listening tools to identify trending topics relevant to SEO objectives and target audience needs.
- Track KPIs such as follower growth rate, post engagement rate in order to measure progress towards goals.
SOCIAL MEDIA MANAGER
JOICO HAIR CARE
Pasadena, CA
02.2014 - 10.2020
- Reviewed analytics data regularly to identify areas of improvement in campaigns. Identified goals and implemented data-driven strategy to achieve set goals and build an online community..
- Effectively oversaw an annual budget of 100k for paid social media initiatives.
- Identified, initiated and nurtured relationships with influencers in collaboration with the brand partnership team.
- Worked alongside the content capture team both on-site and off-site, contributing to the creation of social assets.
- Provided training and guidance to team members on best practices for utilizing social media tools.
MARKETING INTERN
THE BARKLEY
05.2010 - 08.2012
- Assisted in organizing marketing campaigns and events to boost product and service promotion.
- Built and oversaw connections with essential clients, vendors, and community partners.
- Created content for company blog, newsletters, and email marketing campaigns. Managed email lists using a CRM system.
- Assisted in budget tracking and expense reporting for marketing projects.
Education
Bachelor of Arts - Communications
IDAHO STATE UNIVERSITY
Pocatello, ID01-2014
Associate of Arts - Digital Communications And Media
California State University Northridge
Northridge, CA05-2012
Skills
- Social Media Management
- Social Media Marketing
- Online Brand Presence Management
- Influencer Marketing
- Budget Management
- Campaign Development
- Data-driven Optimization
- AI Tools
- Cross Department Communication
- Adobe Creative Suite
- Paid Social Advertising
- Community Engagement and Management
- Analytics and Reporting
- Social Media Copywriting
References
References available upon request.
Timeline
DIRECTOR OF SOCIAL MEDIA
CHAOTIC GOOD STUDIOS
10.2020 - Current
SOCIAL MEDIA MANAGER
JOICO HAIR CARE
02.2014 - 10.2020
MARKETING INTERN
THE BARKLEY
05.2010 - 08.2012
Bachelor of Arts - Communications
IDAHO STATE UNIVERSITY
Associate of Arts - Digital Communications And Media
California State University Northridge
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