Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Interests
Timeline
Volunteer

Gökçe URAZ

Commercial (Marketing & Sales)
Almaty

Summary

More than 15 years in Marketing & Sales, have received a new role to manage and grow a business in Kazakhstan. Always have an ambition and passion to work. Love to win, learn from mistakes and more over have fun! I love giving my experience to the people I work with and also love seeing them happy and satisfied to work with me. Goal is to be satisfied at the workplace and work with passion. Specialties: Brand Creation, forming marketing strategies and plans, branding and identity, sponsorship and event management, have experience in CIS region, involved in beer sector mainly, trade outlets branding, management and as well innovative solutions.

Overview

4
4
Languages
2
2
years of post-secondary education
25
25
years of professional experience

Work History

Head of Kazakhstan Operations

Geovision Group
2016-01 - Current
  • Conducting research mainly on FMCG sector in terms of the market,
  • Consultancy on marketing and sales,
  • Advisory position to FMCG companies,
  • Running the business and finding new customers,
  • Network, strategy, planning and managing the partners.

Marketing Director

Efes Kazakhstan
2011-01 - 2016-01
  • Have launched and created numerous brands (7) in a year period in order to enlarge the portfolio,
  • Not only created the logo and the brand but also have done the marketing plan, volume estimation, channels where to be sold, marketing activities, in store activation plans, etc... Bremen and Slavna Pivnice being the most successful, (
  • Have created the pub concept for Karagandinskoe and Efes Pilsener, also have opened up Kozlovna in Almaty,.
  • Besides creation of 7 brands I also was responsible of 8 brands in Efes Kazakhstan portfolio (Efes Pilsener, Karagandinskoe, Zhigulevskoe, Amsterdam Navigator, Kozel, Peroni, Lyubitelskoe, New Brand).
  • To manage the brand plans, to set strategies, to use the most effective tools in order to achieve targeted volumes with low budgeting,.
  • To create the communication platform in order to reach the target audience,.
  • To build brand values in order to be consistent.

SABMiller Integration Manager

Efes Beer Group
2010-01 - 2011-01
  • To integrate the portfolio of SABMiller to Efes Kazakhstan.
  • To integrate the operation of SABMiller to Efes Kazakhstan.
  • To resolve the procedure of the employees of SABMiller and to integrate the sales force to Efes Kazakhstan.
  • To handle the assets of SABMiller and as well to pass it to Efes Kazakhstan account.

Channel Marketing Manager

Efes Beer Group
2008-01 - 2010-01
  • To increase the sales of the company at the operating country (Russia, Kazakhstan, Moldova and Georgia) channels (On, Off & K/A) where our product is sold,.
  • To improve point of sales materials in order to grab the attention of the consumer,.
  • To improve the structural way of distribution and management at our operating countries,.
  • To develop alternative channels at the operating countries in order to gain extra volume,.
  • To find out challenging merchandising materials and to adopt these merchandising materials to the sales channels in order to gain sales growth.

International Key Account Manager

Efes Beer Group
2007-01 - 2008-01
  • To fulfill the yearly sales volume budget,.
  • To list our product at the key accounts,.
  • To perform in store activities in order to achieve the desired sales,.
  • To plan the yearly marketing budget and the sales figures.

Brand Manager

Efes Turkey Beer Operations
2006-01 - 2007-01
  • To manage marketing plans and activities,.
  • To initiate activities to the sales points in order to increase the sales,.
  • To advertise the product to the consumer in all possible ways.

Sports Communications Manager

Turkish Beer Opeations, Pilsen
2002-01 - 2006-01
  • To handle the sponsorships of the Turkish National Football Team, Fenerbahçe and Efes Pilsen Basketball Club,.
  • To organize events or sponsorships in which our company will benefit from, (Efes Pilsen Cup – Football, Efes Pilsen Istanbul World Cup – Basketball, Basketball Training for Kids).
  • To get the best visibility of our name and or logo on media out of these events,.
  • To present output reports about the events to the management.

Marketing Specialist

Efes Turkey Beer Operations
1999-01 - 2002-01
  • To travel to the designated places and gather information (sales) from the market about our position in that region,.
  • To prepare a report to the top management about our market share,.
  • To prepare different reports about the developments in our market,.
  • To brainstorm in order to find interesting marketing strategies.

Logistics Manager

Kolbenschmidt, Istanbul
1997-01 - 1999-01
  • To receive the orders from our customers and pass it on to the factories in Germany and Turkey, and to distribute the desired goods to our customers.
  • To plan the distribution channel for our customers.
  • To prepare financial reports for the company and to represent these to the top management.

Intern

Betafood S.A.
1996-01 - 1997-01
  • Betafood S.A., Brussels).
  • To look after the insurance policies of the exported goods.

Education

Bachelor's - Business and Administration

University Of Maryland
1994-01 - 1996-01

Skills

Microsoft Applications (Word, Excel, Powerpoint).
Budgeting
Financial
Managing
Marketing strategies
Marketing plans
Market research
Marketing
Merchandising
Reporting
Research
Sales
Strategy

Social Media Marketing

Office operations

Woodworking proficiency

Business operations management

Professional networking

Accomplishments

Forming up a newly purchased brewery marketing department in Georgia.

Forming up a cheerleader team for the first time for Anadolu Efes Basketball Team,

Creating numerous brands of Beer in three countries (Georgia, Kazakhstan and Turkey), Draft Beer in Georgia 3 years in a row was the best seller,

Managing more than 200 people in the field for different projects within Geovision Group and for 5 years keeping customers happy and satisfied with the work performed,

Giving lectures in different platforms to the newly graduates in Turkey in terms of marketing initiatives and Marketing 101,

Forming up an office of a Turkish company in Turkey, finding clients, selling projects and for 5 years keeping the company on a profitable level (except Covid environment),

Concluding numerous sponsorship deals with different clubs in different disciplines (Football, Basketball and Rugby)

Creation of custom pubs for brands especially in Kazakhstan,

Languages

Turkish

English

Russian

German

Interests

I play basketball, tennis, swim (if I can find sea), woodworking (relaxation and creating something makes me so happy), watching documentaries, listening to music from vinyl,

Timeline

Head of Kazakhstan Operations

Geovision Group
2016-01 - Current

Marketing Director

Efes Kazakhstan
2011-01 - 2016-01

SABMiller Integration Manager

Efes Beer Group
2010-01 - 2011-01

Channel Marketing Manager

Efes Beer Group
2008-01 - 2010-01

International Key Account Manager

Efes Beer Group
2007-01 - 2008-01

Brand Manager

Efes Turkey Beer Operations
2006-01 - 2007-01

Sports Communications Manager

Turkish Beer Opeations, Pilsen
2002-01 - 2006-01

Marketing Specialist

Efes Turkey Beer Operations
1999-01 - 2002-01

Logistics Manager

Kolbenschmidt, Istanbul
1997-01 - 1999-01

Intern

Betafood S.A.
1996-01 - 1997-01

Bachelor's - Business and Administration

University Of Maryland
1994-01 - 1996-01
Gökçe URAZCommercial (Marketing & Sales)