Geetika Kalra

• Improved efficiency and effectiveness of performance and management of processes across departments.
• Achieved cultural shifts and process change through tenacious determination and interpersonal skills.
• Gathered and analyzed large amounts of data to determine improvement projections.
• Managed change among staff to achieve buy-in and cooperation and overcome resistance.
• Conducted focus groups, surveys and feedback sessions to gather input from stakeholders.
• Defined clear targets and objectives and communicated to other team members.
• Coordinated all companies, business executives and site leadership teams by interacting effectively and establishing communication best practices.
• Reviewed internal systems and organized training plans to address areas in need of improvement.
• Analyzed and solved multi-faceted problems that effected executive leaders and business initiatives.
• Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
• Partnered with cross-functional teams to conduct thorough discovery and due diligence on existing processes.
• Collaborated with team to define business requirements for organizational processes, achieve productivity standards and adhere to accuracy standards.

• Assisted various departments with change by communicating new improvement plans and expectations.
• Generated reports of findings to help management with making key decisions.
• Evaluated performance and policies against metrics.
• Identified objectives for the quarters by analyzing feedback, observing consumers and collecting surveys.
• Improved efficiency and effectiveness of performance and management of processes across departments.
• Achieved cultural shifts and process change through tenacious determination and interpersonal skills.
• Gathered and analyzed large amounts of data to determine improvement projections.
• Set and conveyed recruitment goals to downstream staff.
• Followed programs closely to assess effectiveness and make proactive changes to meet changing demands.
• Updated training processes by reviewing existing documentation, leveraging feedback from associates, and working with Capability/BU leads
• Created curricula, instructions, documents and learning journey plan,keeping the KPIs as the goal.

• Perform daily account management on Google Ads or other search platforms for a variety of clients.
• Understand client goals, create and execute strategies to exceed defined goals
• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels
• Manage a team of around 5-7 people with a client portfolio of 8-10.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Communication to team and management on project development, timelines, and results.
• Work with leadership to explain and modify strategic plans
• Understand and stay current on industry trends, competitive landscape and internal product development efforts
• Be accountable for Quarterly Business Review meeting and showcase business growth.
• Be responsible for Team Growth and planning personal development programs for subordinates.

• Responsible for day to day digital ad-operations of client accounts, requiring interaction with both internal and external stakeholders.
• Understanding client goals, creating and executing strategies to exceed these goals.
• Preparation and analysis of performance reports & review with clients.
• Providing strategic insights on the landing page, ad creative etc.
• Spot new opportunities for account expansion & optimization.

• Project: BI Metrics
• Technology: Business Intelligence
• Tool: QlikView
• Objective: To prepare a report including various dashboards in order to achieve the following goals:
o To monitor how the project is progressing so that one can measure the performance in a timely manner and take corrective actions.
o To identify variances from the project management plan so that one can make sure that the project is on track.
o To help one keep the project within budget.
o To Visualize the data with Charts