FELIPE DIAZ
HOMESTEAD,Miami-Dade
Summary
Dedicated professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
17
17
years of professional experience
Work History
Business Development Manager
Broaster Genuine Chicken
Beloit, WI
12.2021 - 03.2022
- Reached out to potential customers via telephone, email and in-person inquiries.
- Identified distributor challenges related to corporate service offerings in order to formulate potential solutions.
- Supported marketing teams, creating, deploying and optimizing campaigns for clients.
- Kept meticulous client notes and updated account information in company databases.
- Partnered with business teams and IT personnel to align project goals with business strategy and define project milestones.
- Implemented successful approaches to revitalize underperforming product lines and create new profit-generating enterprises.
- Worked with existing customers to increase purchases of products and services.
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Collaborated with sales and marketing departments to support project rollout.
- Represented company and promoted products at conferences and industry events.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Generated new business with marketing initiatives and strategic plans.
General Manager
SOBEE FOOD MART / KRISPY KRUNCHY CHICKEN
Miami Beach, FL
05.2019 - 11.2021
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Managed budget implementations, employee reviews, training, schedules .
- Reduced costs, managed delivery schedules and performed risk analysis to improve overall profitability.
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Directed successful operational turnaround.
- Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
- Designed modern employee recognition program which boosted productivity and improved morale.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
AREA MARKET MANAGER/FOOD CONSULTANT/Corporate Field Trainer
KRISPY KRUNCHY CHICKEN LLC.
MIAMI, ATLANTA, PHILLY, FL,GA,LA
06.2014 - 03.2019
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Training employees, closely monitoring regional and local markets and managing Promo events.
- Capitalized on customer up-sell opportunities resulting in 30% increased revenues.
- Organized promotional events and interacted with community to increase sales volume.
- Communicated product quality and market comparisons by creating sales presentations.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Created lists of potential customers based on regional markets and assigned sales tasks .
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Trained hundreds of new sales representatives on sales strategies and processes to reduce process gaps.
- Sold products by developing relationships with network of C-Store operators and Gas Station professionals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Monitored sales team performance, analyzed sales data and reported information to MP.
- Provided recommendations to promote brand effectiveness and product benefits, resulting in securing 53 long-term accounts.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Built relationships with customers and community to establish long-term business growth.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Restaurant Owner
DIAZ CAFE
Tampa, FL
02.2005 - 06.2014
- Sourced vendors, negotiated contracts and managed efficient deliveries of high-quality supplies.
- Spearheaded menu and staff development through detailed training and facilitation of staff meetings.
- Recruited, hired and trained talented staff to fill vacancies.
- Set employee schedules, delegated work and monitored food quality and service performance.
- Created and deployed successful strategies to boost restaurant performance, streamline food prep processes and reduce waste.
- Managed payroll, daily deposits and cost controls.
- Purchased food and cultivated strong vendor relationships.
- Maintained kitchen cleanliness and sanitation through correct procedures and scheduled cleaning of surfaces and equipment.
- Kept facility compliant with health codes, sanitation requirements and license regulations, alleviating potentially heavy fines.
- Oversaw food preparation and monitored safety protocols.
- Verified prepared food met standards for quality and quantity before serving to customers.
- Developed unique events and special promotions to drive sales.
- Reduced health risks and safety hazards by preparing beverage products consistently while creating cleaning schedules, restocking items and sanitizing equipment to adhere to health department standards.
Education
High School Diploma -
Miami Dade College
Miami, FLSkills
- Finance and Accounting Oversight
- Customer Service Management
- Team Leadership
- Assignment Delegation
- Business Leadership
- Policy Development and Enforcement
- Training Management
- Department Oversight
- Sales Promotion
- Originality and Creativity
- Goal Setting
- Quality Assurance
- Supplier Monitoring
- Focus and Follow-Through
- Sales Tracking
- Problem Anticipation and Resolution
- Decision Making
- Multitasking and Prioritization
- Records Organization and Management
- Desktops, Laptops and Mobile Devices
- Business Forecasting
- Direct Sales
- Special Promotions Planning
- Payroll Administration and Timekeeping
- Deadline Management
- Customer Relations
- Needs Assessment
- Market and Competitor Research
- Sales Coaching
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Business Development Manager
Broaster Genuine Chicken
12.2021 - 03.2022
General Manager
SOBEE FOOD MART / KRISPY KRUNCHY CHICKEN
05.2019 - 11.2021
AREA MARKET MANAGER/FOOD CONSULTANT/Corporate Field Trainer
KRISPY KRUNCHY CHICKEN LLC.
06.2014 - 03.2019
Restaurant Owner
DIAZ CAFE
02.2005 - 06.2014
High School Diploma -
Miami Dade College
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