Excel Nzekwe
16 Solari Close, Ockerhill, Tipton
How many ideas have there been in the history of the human race that were unthinkable ten years before they appeared?
Fyodor Dostoevsky
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency.
Overview
20
20
years of professional experience
1
1
Certificate
Work History
Head of Digital Marketing
Marcopolo Properties Limited
08.2020 - Current
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 65%.
- Conducted market research to identify new opportunities and target markets. Coordinated with design and media teams to develop high-quality creative assets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills. Set up affiliate marketing program and nurtured it through weekly webinars. In 3 months time, we generated $765,000,000 property sales.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Direct Sales & Digital Marketing Manager
Red Planet Marketing Limited
09.2010 - 08.2020
- Directed online marketing initiatives by supervising revamp of company website and online advertising campaigns.
- Prioritized activities to maximize territory volume by engaging in face to face sales and marketing in over 250 Shopping Malls across UK promoting Scottish Gas cheaper gas and electricity. Switched break record 1032 households to Scottish Gas.
- Established key performance metrics for marketing programs, analyzed campaign performances and adjusted strategies and tactics to increase productivity.
- Managed B2B and B2C direct marketing tactics to drive revenue for remarketing efforts. Prioritized activities to maximize territory volume.
- Managed team engaged in ongoing product optimization, account management and ad placement for AXA PPP and enabled AXA expand to 12 major cities in UK in 4 years.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness, creating 4,524 health insurance accounts for AXA in 2 years.
Field Sales Representative
MBNA Europe Bank Ltd
04.2004 - 08.2010
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Met customers in homes, shopping malls and businesses to discuss and demonstrate MBNA products.
- Achieved aggressive monthly quota of £500,000 consistently.
- Created 21,567 Credit Card accounts in 3 years with my team.
- Maintained accurate and thorough records of leads and customer account information.
Education
Bachelor of Science - Maritime Management Technology
05.2000
Skills
- Market Strategy Development
- Google Analytics Understanding
- Project Management
- UI/UX Development
- Graphic Design/Content Creation
- Commercial Video Creation
- Digital Marketing
- Data Analytics
- B2B/B2C Sales Expertise
- Web Traffic/SEO
- Promotional Campaigns
- Social Media Campaigns
Websites
Certification
- Real Options Valuation organised by Real Options Group, London June 2004
- Train the Trainer organised by the Cobra Group Plc, Birmingham July 2005
- Finance for Non-Finance Managers organised by RDA Consultancy, London March 2006
- Managing a Sales Team organised by The Firm Organisation, Leeds June 2006
- Business Development Training organised by the Cobra Group Plc, London September 2006
- Business Managers Weekend by Red Planet Marketing Ltd, Czech Rep. February 2007
- Train the Trainer organised by MBNA Europe Bank, Chester May 2007
- Client Representation and Business Management by Credico Direct, London October 2007
- Sales Team Leadership organised by Arkville Marketing Group, Germany January 2012
- Advanced Social Media Certification - Coursera, February 2018
- Leadership Training School, NeoLife International, June 2019
- Google Digital Marketing & E-commerce - 6 months Online Google Bootcamp, 2020
- Youtube and Video Marketing Certification - Online Course, Simplilearn, August, 2022
- Cloud Computing Training - Online Course, Coursera, January 2023
- Digital Marketing for CXOs - Online Course, Simplilearn, February 2023
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Head of Digital Marketing - Marcopolo Properties Limited
08.2020 - Current
Direct Sales & Digital Marketing Manager - Red Planet Marketing Limited
09.2010 - 08.2020
Field Sales Representative - MBNA Europe Bank Ltd
04.2004 - 08.2010
Federal University of Technology - Bachelor of Science, Maritime Management Technology
Career Awards
- Sales Award - From Cobra Group Plc - 2006
- Top Leadership Award From The Cobra Group Plc 2006
- Assistant Managers Award From The Firm Organisation 2007
- Excellence in Management Award From The Cobra Group Plc 2008
- World Team Member From NeoLife International 2019
Monopoly, Chess and Travelling
I have been involved in a lot of monopoly and chess competitions and performed exceptionally well. I enjoy travelling a lot.
Career Awards
- Sales Award, From Cobra Group Plc - 2006
- Top Leadership Award, From The Cobra Group Plc 2006
- Assistant Managers Award, From The Firm Organisation 2007
- Excellence in Management Award, From The Cobra Group Plc 2008
- World Team Member, From NeoLife International 2019
Monopoly, Chess and Travelling
I have been involved in a lot of monopoly and chess competitions and performed exceptionally well. I enjoy travelling a lot.
Career Awards
- Sales Award, From Cobra Group Plc - 2006
- Top Leadership Award, From The Cobra Group Plc 2006
- Assistant Managers Award, From The Firm Organisation 2007
- Excellence in Management Award, From The Cobra Group Plc 2008
- World Team Member, From NeoLife International 2019
Monopoly, Chess and Travelling
I have been involved in some monopoly and chess competitions and performed exceptionally well. I enjoy travelling a lot.
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