EUGENE QUEK

Set up

• Company objective; - diversify the business solely from manufacturing to whole sale and retail sales distribution (1996)
• Primary Responsibility

1) to chart direction for sales and marketing for retail product

2) sourcing of retail products , budget for buying flow, timeline planning

3) distribution channel - setting up department in retail business

• Secondary Responsibility over see; recruitment of sales executives / sales staffs for promoting of FMCG goods

Growth

• Rapport with customers to set up sales distribution channels , promotion and advertising mechanics
• Sourcing of products and quality control
• Planning / reviewing & setting of sales targets, budgeting of A&P, presentation / proposal for customers
• Search & gather market information to evaluate and propose potential business opportunity for the company in the retail sector
• Reviews of marketing opportunities and goals setting, follow-up sales movements
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Researched and identified opportunities for account growth, account penetration and market expansion.
• Worked with existing customers to increase purchases of products and services.
• Performed research to uncover potential target areas, markets and industries.
• Represented company and promoted products at conferences and trade association meetings.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Generated new business with marketing initiatives and strategic plans.
• Created reports and presentations detailing business development activities.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
• Devised effective marketing, sales and other promotional initiatives.

• Handled customer relations issues, enabling quick resolution and client satisfaction.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
• Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
• Supervised sales team of 15 people, stepping in to support employees and deliver smooth sales processes for clients.
• Organized promotional events and interacted with community to increase sales volume.
• Sales reports, letters, and proposals for clients.
• Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.

• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Analyzed past sales data and team performance to develop realistic sales goals.
• Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Presented products to clients using dynamic presentations and practical use-case scenarios.
• Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Developed and led sales training initiatives for employees and teams across organization.
• Worked independently with minimal supervision.
• Attended monthly sales meetings and quarterly sales trainings.
• Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.