Emma Perkins
Integrated Marketing Professional
Chicago,IL
Overview
3
3
years of professional experience
Work History
Consumer Communications Specialist
Vivid Seats
Chicago, IL
07.2022 - 01.2023
- Spearheaded growth of Vivid Seats' data-driven campaign ‘Fan Forecast' by conducting outreach to relevant media contacts [incl. USA Today, Sacramento Bee, Athletic], increasing campaign media mentions 157% in 3 months.
- Strategized brand's inaugural influencer marketing campaign– managed selection of and outreach to diverse set of micro and macro influencers across social channels, negotiated partnership logistics, and acted as internal point-of-contact.
- Led end-to-end execution of brand experiential marketing activations incl. Lollapalooza, resulting in over 4M+ social impressions from organic and paid social content during event.
- Consistently monitored social media trends and increased Vivid Seats' social community through frequent content creation and publication on platforms incl. Twitter, Instagram, Facebook, and TikTok.
Marketing and Communications Associate
Slate Asset Management
Chicago, Illinois
01.2022 - 07.2022
- Raised corporate LinkedIn following by 99%; UVM engagement by 64% in >30 days, resulting in increased brand awareness and higher early-career talent engagement.
- Consistently managed brand's social media platforms through content creation, scheduling, and publishing on LinkedIn, Twitter, and Instagram
- Increased executive visibility strategy, increasing executive conference appearances by 55% and executive media mentions by 33% YoY.
- Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
Communications Specialist
StockX
Detroit, MI
06.2020 - 01.2022
- Launched platform across 5 business hubs: sourced and onboarded 7 international agency partners, identified and signed in-market influencers, growing company's global media coverage by 61% QoQ.
- Spearheaded newsjacking efforts, driving 15% increase in StockX's media mentions QoQ as result of real time trend analysis and consumer trend monitoring.
- Conducted detailed analysis of platform consumer trends to strengthen social media marketing efforts and media outreach, resulting in nearly 1K additional press hits in 12 months.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Public Relations Intern
BPCM
Los Angeles, CA
05.2019 - 08.2019
- Generated notable program successes such as increasing Sea NY's social engagement by 40%+ with careful execution of micro-influencer product seeding strategy
- Attained significant influencer marketing experience working on campaigns such as Lacoste's streetwear-focused launch with GOLF le Fleur, ground-up campaign requiring tapping into new audience for heritage brand
- Aided in execution of high-profile events for both Ricardo Tisci's Burberry and Hurley, while working cross-functionally to ensure seamless run of show, brand-appropriate guest list and conducting pre- and post-event media outreach
- Streamlined executive and VIP talent communications, drafting over 100 briefing documents, fact sheets, and VIP face sheets
Education
Bachelor of Science - Consumer Sciences
Ohio University
Athens12.2020
Skills
- Event Coordination
- Media Relations
- Public Relations
- Social Media Management
- Influencer Marketing
- Content Creation
Timeline
Consumer Communications Specialist
Vivid Seats
07.2022 - 01.2023
Marketing and Communications Associate
Slate Asset Management
01.2022 - 07.2022
Communications Specialist
StockX
06.2020 - 01.2022
Public Relations Intern
BPCM
05.2019 - 08.2019
Bachelor of Science - Consumer Sciences
Ohio University
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