Emily Holmes
Public Relations Professional
Williston,FL
Summary
Versatile Public Relations Professional with a history of working tirelessly at building effective relationships with clients, vendors, media professionals and staff members. Skillfully manages multiple tasks and meets tight deadlines in high-pressure environments with grace and efficiency. Driven and accomplished marketing, media relations, and public relations professional adept at planning and executing successful PR campaigns.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Executive Director
Horse Farms Forever Inc, 501 (c)3
Ocala, FL
03.2022 - Current
- Updated and maintained 5000+ members in membership database on consistent basis.
- Devised new approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Drove strategic improvements to modernize operational and organizational efficiencies.
- Created promotional materials and provided insightful information to social media, websites and print media to educate public.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Planned and organized 2 special events, solicited $50,000 in corporate sponsorships and set up matching gift donations to reach financial targets.
- Planned and implemented fundraising events.
- Researched and identified over 35 new potential donors.
- Developed and implemented marketing campaigns targeting donors.
- Attended events to develop professional network of potential donors.
Freelance Consultant, Equestrian Events Organizer
Self Employed
Ocala, FL
03.2017 - Current
- Collaborated with teams of over 150 people to define, strategize and implement marketing and web strategies.
- Participated in strategy development and planning to grow organizing program and advance campaigns.
- Coordinated 17 volunteer activities per year and facilitated distribution of promotional and marketing materials.
- Discovered opportunities to gain deeper insight into creating efficient and streamlined processes.
- Identified community organizations and leaders to establish and nurture relationships to help build awareness.
- Coordinated schedules and timelines for over 17 events per year.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures for all personnel for up to 75 personnel per event.
- Designed and implemented efforts to publicize events and promote sponsorships using traditional and digital media.
- Hired, trained and supervised over 150 volunteers and support staff required for events.
- Managed administrative logistics of events planning, event booking and event promotions, including operations.
- Developed and implemented successful marketing plans to generate event revenue totaling over $350,000 annually.
- Solicited feedback from clients to assess event success and effectiveness and uncover opportunities for improvement.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Continually maintained and improved company's reputation and positive image in markets served.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Kept informed of changes that could affect likelihood of emergencies, factors that could affect response efforts and details of plan implementation including identifying effective resolutions.
- Built and strengthened relationships with area departments and to manage effective planning and implementation of emergency response strategies.
- Inspected facilities and equipment such as emergency management centers and communications equipment to determine operational and functional capabilities in emergency situations.
- Actively listened to customers and handled concerns quickly.
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
- Implemented project management techniques to overcome obstacles and increase team productivity.
- Developed highly-efficient administrative team through ongoing coaching and professional development opportunities.
Director of Events
Florida Horse Park, 501 (c) 3
Ocala, FL
10.2018 - 08.2020
- Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
- Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
- Managed venue, labor and technical efforts of internal and external partners to successfully execute 120 events per year.
- Deployed solid digital marketing expertise and enlisted event technology experts to create innovative events and programs.
- Created marketing plans, grew event revenue each year and partnered with area hotels and facilities to confirm continued top service.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Generated 222% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Continually maintained and improved company's reputation and positive image in markets served.
Events Coordinator
Florida Horse Park, 501 (c) 3
Ocala, FL
04.2015 - 10.2018
- Organized, coordinated and deployed equestrian and non-equestrian events while focusing on delivering superior customer service.
- Consulted with customers to determine objectives and requirements for events.
- Designed and implemented efforts to publicize events and promote sponsorships.
- Managed event logistics and operations.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
- Managed administrative logistics of events planning, event booking and event promotions.
- Coordinated schedules and timelines for over 90 annual events.
- Inspected event facilities to confirm conformance to customer requirements.
Education
Master of Arts - Mass Communications: Public Relations
University of Florida
Gainesville, FL 08.2020 - 12.2021
Bachelor of Science - Industry + Management
University of New Hampshire
Durham, NH 01.2010 - 05.2013
Skills
Relationship building
Accomplishments
- Created dynamic marketing content for the organizations website and social media accounts and heavily promoted it, drawing in $100,000 in donations in 4 months.
- Achieved internal efficiency by introducing new Customer Relationship Manager software for donor retention and additional automated tasks.
- Organizing over 40 national and international equestrian events while managing upwards of 130 personnel and volunteers and over 700 horses and competitors.
- Strategized with multiple national governing bodies to completely recreate a 12-month calendar with 35+ venues across the country to host national and international competitions that strategically develop horses for the Olympics.
- Assisted in fundraising $250,000 for the USEA Frangible Fund Committee to ensure that every venue in the United States was able to pay for frangible technology to improve safety in the sport.
Timeline
Executive Director
Horse Farms Forever Inc, 501 (c)3
03.2022 - Current
Master of Arts - Mass Communications: Public Relations
University of Florida
08.2020 - 12.2021
Director of Events
Florida Horse Park, 501 (c) 3
10.2018 - 08.2020
Freelance Consultant, Equestrian Events Organizer
Self Employed
03.2017 - Current
Events Coordinator
Florida Horse Park, 501 (c) 3
04.2015 - 10.2018
Bachelor of Science - Industry + Management
University of New Hampshire
01.2010 - 05.2013
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