Elizabeth Haffner

• Expanded product offerings by researching market trends and identifying potential growth opportunities.
• Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
• Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
• Managed day-to-day business operations.
• Increased brand awareness through the development and execution of targeted marketing campaigns.
• Designed landing pages that effectively conveyed brand messaging and promoted conversion goals, increasing lead generation potential.

• Fostered long-term client relationships with attentive account management practices focused on understanding their unique needs and delivering tailored creative solutions.
• Collaborated with cross-functional teams to ensure cohesive branding and messaging across all channels.
• Participated in meetings with producers and production crew to keep program in step with creative vision.
• Directed work of lighting and photography crews to coordinate efficient production operations.

• Marketing Director for events, social media and direct email campaigns. Work with photographers and videographers to create content for promotions and merchandise
• Work with graphic designer's to create brand essentials and product designer
• Increased Sales by 266% by designing and opening onsite tasting room at manufacturing warehouse.

• Identified opportunities for strategic partnerships and alliances that enhanced the company''s market reach and competitive positioning.
• Increased brand awareness through the development and execution of targeted marketing campaigns.
• Designed impactful marketing collateral that clearly communicated value propositions to target audiences.
• Developed and implemented strategic plans for business growth, resulting in increased revenue and market share.
• Optimized email campaigns to increase open and click-through rates.
• Devised content strategy to effectively engage target audiences.

• Promoted a culture of accountability, transparency, and ethical conduct throughout the organization.
• Championed corporate social responsibility initiatives to improve community relations and promote sustainable business practices.
• Built strong relationships with key stakeholders to advance organizational interests and secure essential partnerships.
• Served as advocate and ambassador for organization by fully engaging, identifying, and securing resources and partnerships to advance mission.
• Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission.
• Oversaw divisional marketing, advertising and new product development.

• Meet with small business owners to discuss their hope and dreams, discuss what each hope to achieve and what products and services would be offered. Coach them through creating business plans, securing funding and filing appropriate paperwork.
• Provide leadership coaching to small business owners, enabling each to find daily motivation, solve problems and make effective decisions to increase their profits and establish work life balance

• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
• Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
• Negotiated contracts with vendors and suppliers, securing quality materials at competitive prices for efficient use of resources.
• Prepared and submitted project invoices for review and approval.
• Sourced, vetted and managed vendors needed to accomplish project goals.

• Devised, deployed and monitored processes to boost long-term business success and increase profit levels 40%. Studied latest trends to add new merchandise to product lineup, improving sales revenues $600,000 over 14 years.
• Monitored over 25 employees' day-to-day activities and made plans to rectify issues resulting in low turn over and happy crew. Developed and implemented high-quality work environment as measured through employee satisfaction ratings. Spearheaded overhaul of company best practices, leading to significantly increased staff retention rates and top-ranking as industry leader.
• Event Coordination for on and off site events such as weddings, rehearsal dinners, fundraiser, birthdays and cooperate events
• Deployed well-coordinated marketing campaigns, events and public relations strategies to promote brand. Devised marketing plans using digital strategies, print advertising and word of mouth tactics.

• Evaluated diverse organizational systems to identify workflow, communication and resource utilization issues. Reviewed internal systems and organized training plans to address areas in need of improvement.
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction. Managed & fulfilled over 150 online orders per day.

• In December 2017 The Thomas Fire burned through the Ojai Valley. Everyone was evacuated and all businesses were closed. We started with emergency meetings to get aid to those in need and then rebuild our local economy.
• Conducted community workshops to promote different programs and educate public on available services. Recruited members and coordinated meetings and schedules for rebuilding businesses after the Thomas Fire
• Conferred with representatives of local governments to assess and meet community needs.

• Represented Restaurants in Ojai on Ojai Visitors Tourism Bureau Board.
• Provided leadership coaching to small business owners, enabling each to find daily motivation, solve problems and make effective decisions.
• Furthered brand awareness through digital and print marketing.
• Developed Seasonal campaigns to communicate and generate promotional web content. April is now Pixie Month, Ojai continues to celebrate this time of year with seasonal specials and campaigns for visitors for over 10 years.
• Increased local tourism revenue by 8% and created global recognition for Ojai and Ojai Pixie Tangerines.

• Supervised design staff through product creation and release.
• Negotiated with vendors on availability, product specifications, distribution, delivery deadlines and price.
• Sketched artistic and fresh designs for consideration.
• Communicated with photographers and stylists
• Shopped for, rented and dressed actors & musicians for various roles and videos
• Credits Include "We Were Soldiers" with Mel Gibson, "XXX" with Vin Diesel, "2 Fast 2 Furious" with Paul Walker, "Next" with Nicolas Cage as well as numerous music videos, commercials and fashion magazine styling

Following the industry schedule where several seasons are designed simultaneously, students in the Fashion Design Department are educated in all aspects of the design process for an easy transition into professional careers in the fashion industry.

LyceeLA is an international private school in California dedicated to lighting the fires of scholasticism in each student who enters its doors.

This course presents an intermediate level of wine information, highlighting key wine topics, including tasting, labels, grape varieties, and winemaking.