Darshil Bhatt
Head Programming - Gujarati Cluster
Ahmedabad,Gujarat
Summary
- Seasoned Business Analyst and executioner offering 14 years of Media industry success. Expert on Content, business and systems requirements, user acceptance testing and end-user training. Accomplished at leveraging past lessons to inform future decision making. Known for disruption and relaunch or revamp of Media Products/Channels
Overview
14
14
years of professional experience
Work History
Business & Programming Head - Gujarati Cluster
Viacom 18 Media Ltd
Ahmedabad, Gujarat
10.2018 - Current
- Leading Two TV Channel's Business Unit in Regional space - Colors Gujarati and Colors Gujarati Cinema
- Achieved substantial Result by using market expertise, Content insights and business knowledge to make proactive decisions.
- Responsible for overall Content and Business of Gujarat cluster for Viacom 18's two regional Channels - GEC and Movies Channel
- Launched Colors Gujarati Cinema - Movies Channel with leadership in Market share and top rated channel of the regional space.
- Created a strong Base in Gujarat to build on Entertainment ecosystem with New Producers and Content Makers
Cluster Programming Head
Reliance Broadcast Network Limited - Big FM
Ahmedabad, Gujarat
05.2018 - 10.2018
- Responsible for Leading and managing Music, Regional Content, Digital content, Client solutions, Brand Marketing, Programming and Production of 4 major stations of the group for Gujarat with equal stakes in Sales numbers
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.
- Revamped work strategies and processes to accomplish Company objectives.
Regional Programming Head
94.3 My FM Dainik Bhaskar Group - Radio Division
Ahmedabad, Gujarat
09.2015 - 03.2018
- Responsible for Leading and managing Music, Regional Content, Client solutions, Brand Marketing, Programming, Digital and Production of 3 major Radio stations of the group for Gujarat with equal stakes in Sales numbers.
- Resolved problems, improved operations and provided exceptional service.
- Drove operational improvements which resulted in savings and improved profit margins.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Launched New Radio station in Rajkot and Recruited, hired and trained top candidates with eye for performance.
National Music Manager & Executive producer
Radio Mantra, Dainik Jagran Group
New Delhi
01.2014 - 09.2015
- Responsible for Leading and managing Music, Content, Programming for all 8 major stations from 4 different states of the group with policy creation, ideation and Execution of sales activation across network
- Strengthened content through proofreading and editing.
- Created plans and communicated deadlines to ensure projects were completed on time.
- Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.
- Revamped and ramped up Content for all 8 Stations
Creative Head & Trainer
TVC sky shop
Mumbai, Maharashtra
12.2013 - 01.2014
- Created and implemented written and oral assessments.
- Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Employed diverse teaching approaches to help BPO callers of all abilities understand material.
Radio Disc Jockey
BIG FM Reliance Broadcast network Ltd.
Vadodara, Gujarat
12.2011 - 09.2013
- Responsible for Evening show for 3 stations of Gujarat Vadodara, Rajkot and Surat
- Music managing for Gujarat major 3 Radio stations of Big FM
- Delivered exceptional programming to audience members by always researching events, guests and programs thoroughly.
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings and other items of interest.
- Built broadcast storylines to interest listeners and grow station audience.
- Conferred with advertising partners to develop and deploy effective promotional strategies.
Radio Disc Jockey
Red FM 93.5 - South Asia FM Ltd
Vadodara, Gujarat
02.2008 - 12.2011
- Responsible for Evening show for Vadodara with ideation, scripting and Music managing.
- Delivered exceptional programming to audience members by always researching events, guests and programs thoroughly.
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings and other items of interest.
- Built broadcast storylines to interest listeners and grow station audience.
Radio Personality
Radio Campus 90.4 FM
Vallabh Vidyanagar, Gujarat
12.2006 - 02.2008
- Built broadcast storylines to interest listeners and grow station audience.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
Education
Accelerated General Management Programme - Business Management
Indian Institute of Management
Ahmedabad 02.2021 - Current
PG Certificate in Strategic Management - Strategic Intelligence
Indian Institute Of Management
Rohtak 12.2017 - 06.2018
PG Certificate in Marketing And Brand Management - MICA - Marketing
Mudra Institute Of Communication | MICA
Ahmedabad 10.2015 - 04.2016
Bachelor in Homeopathic Medicine And Surgery - Homeopathic Medicine
Sardar Patel University
Anand 11.2003 - 09.2009
Skills
Brand Marketing
Milestones
2021
- Colors Gujarati's First ever Promax Silver Award (Regional 2021)
- Successful launch of UK US Feed for Colors Gujarati - First Gujarati Content Satellite Channel of UK
- All Gujarati Original Production effectively Produced From Gujarat
- 151% YOY growth (FY 21) in EBITDA of Gujarati Cluster Despite of tough Market scenario of COVID
2020
- Successful launch of 3 Fiction and 2 Non fictions amongst the first Regional to restart original Programming post COVID
2019
- V18's Gujarati Channel combined Market Share crossed 60% in 12 Channel market.
- Successful Launch of Colors Gujarati Cinema - Making it Top rated Gujarati Channel in India in 6 weeks.
- Shifted independent Base of Gujarati Cluster from Mumbai to Gujarat
- 231% YOY growth (FY 19) in EBITDA of Gujarati Cluster
2018
- Revamp of Radio One FM 95 Ahmedabad
2016
- Launched Rajkot 94.3 MY FM Adding 3rd Radio to DB Corp. Network in Gujarat
2015
- Revamp of 8 Radio Station across 4 States of North for Radio Mantra
2013
- Key role as Music Manager for Revamp of Big FM from CHR to Retro stations across Gujarat (Key music Strategy)
2009
- Key role.in Relaunch of SFM as Red Fm (Radio Station) for Vadodara Market
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Winner of 1New york Festivals Radio Awards – 2015 for Ek Aasha with UN women
- Finalist of 3 New york Festivals Radio Awards – 2015 for Anti-Virus Radio
- Winner of 4 Golden Mikes India Radio Awards
- Winner of 1 Excellence in Radio Awards- 2015
- Winner of 1 Excellence in Radio Awards- 2016
- Winner of 1 Silver Promax Regional award 2021 for Brand Image
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Accelerated General Management Programme - Business Management
Indian Institute of Management
02.2021 - Current
Business & Programming Head - Gujarati Cluster
Viacom 18 Media Ltd
10.2018 - Current
Cluster Programming Head
Reliance Broadcast Network Limited - Big FM
05.2018 - 10.2018
PG Certificate in Strategic Management - Strategic Intelligence
Indian Institute Of Management
12.2017 - 06.2018
PG Certificate in Marketing And Brand Management - MICA - Marketing
Mudra Institute Of Communication | MICA
10.2015 - 04.2016
Regional Programming Head
94.3 My FM Dainik Bhaskar Group - Radio Division
09.2015 - 03.2018
National Music Manager & Executive producer
Radio Mantra, Dainik Jagran Group
01.2014 - 09.2015
Creative Head & Trainer
TVC sky shop
12.2013 - 01.2014
Radio Disc Jockey
BIG FM Reliance Broadcast network Ltd.
12.2011 - 09.2013
Radio Disc Jockey
Red FM 93.5 - South Asia FM Ltd
02.2008 - 12.2011
Radio Personality
Radio Campus 90.4 FM
12.2006 - 02.2008
Bachelor in Homeopathic Medicine And Surgery - Homeopathic Medicine
Sardar Patel University
11.2003 - 09.2009
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