HTML
Carmen Robertson
Digital Design & Communications Specialist
Seattle,WA
Summary
Purpose driven visual storyteller driving community and connection through strategic outreach, authentic narratives, & impactful design.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Community Outreach Specialist - Key Leader
Lululemon
Seattle, WA
11.2021 - Current
- Daily management, and budget allocation on a monthly, quarterly, and annual timeframe.
- Listened to and addressed customer concerns using creative problem-solving in accordance with company guidelines.
- Drive customer conversion through strategic product education.
Evaluated staff performance and provided coaching to address inefficiencies. - Supported strategic visual merchandising initiatives that drive sales and support KPIs, increased conversion on low sales days by 10% in 4 weeks.
- Community Outreach Specialist: developing and delivering events that expands business into new markets.
- Ambassador relationship management.
- Development of visual collateral and copy for community events.
- Team sales liaison: strategic sales connections with existing and potential new business partnerships for bulk purchases.
- Lead through a lens of IDEA principles (Inclusion, Diversity, Equity, Action).
Nutrition Wellness Consultant and Content Creator
Be Intentional Health
Seattle, WA
02.2019 - 12.2021
- Analyzed past sales data and personal performance to develop realistic sales goals.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close, increasing revenue by 140% over 2 years.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Developed daily media, copy, and marketing content from ideation to production.
- Utilized Adobe Creative Design Suites and Canva for content and design creation.
Assistant Studio Manager
SoulCycle
Seattle, WA
07.2019 - 11.2021
- Managed the business operations, local marketing strategy, and visual merchandising for a medium sized studio grossing 1.5million annually.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Increased employee performance and job satisfaction to strengthen retention and engagement.
- Strengthened operational efficiency to remain cost-effective while maintaining quality service. Developed and executed strategic marketing campaigns to support studio growth, increasing retention from 21% to 64% over 6 months.
- Collaborated with community partners to create special events and drive customer retention.
Education
Master of Arts - Mass Communications & Digital Design
University of Florida
Gainesville, FL 05.2022 - Current
Bachelor of Arts - Psychology
Gonzaga University
Spokane, WA 08.2011 - 05.2014
Bachelor of Arts - Journalism
University of Montana
Missoula, MT 08.2010 - 05.2011
Skills
Written Communication
Software
CSS
Javascript
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Timeline
Master of Arts - Mass Communications & Digital Design
University of Florida
05.2022 - Current
Community Outreach Specialist - Key Leader
Lululemon
11.2021 - Current
Assistant Studio Manager
SoulCycle
07.2019 - 11.2021
Nutrition Wellness Consultant and Content Creator
Be Intentional Health
02.2019 - 12.2021
Bachelor of Arts - Psychology
Gonzaga University
08.2011 - 05.2014
Bachelor of Arts - Journalism
University of Montana
08.2010 - 05.2011
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