Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
ResearchAssistant
Brian Graham

Brian Graham

VP Product Development
McKinney,TX

Summary

Award winning, highly accomplished Vice President of Product Development executive with over 20 years of experience shipping technically complex, creative, interactive, digital applications. Results-oriented, analytical, decisive leader, with proven success in delivering over 40 highly rated, AAA games netting over $6 Billion in revenue. Amazing ability to create and lead highly efficient teams, focused on user engagement, quality, experience, and value, while delivering on multiple platforms, including mobile, PC, gaming consoles, and SaaS.

Overview

23
23
years of professional experience
5
5
years of post-secondary education
3
3
Certificates
6
6

Major Awards

Work History

Head of Studio Production Development

Hypixel Studios
McKinney , TX
2021.09 - Current
  • Accountable for scaling the studio's development, and establishing a solid production foundation
  • Develop and Lead all game production initiatives for the studio
  • Setup favorable contractual arrangements with outsource vendors
  • Deliver roadmaps for major studio game development
  • Trained entire studio on Agile methodologies
  • Servant studio executive leader

Advisory Board Member

Matanyas Hope, Children's Charity
Flossmoor , IL
2021.01 - Current
  • Advising on user acquisition strategy, digital marketing, and critical technology integration strategy/roadmap, to gain brand awareness, to drive donations

VP of Product Development

Playful Studios
McKinney , TX
2017.01 - 2021.08
  • Responsible for voxel, and platforming games business, eCommerce store transactions, and new product development, with full P&L Responsibilities.
  • Drive revenue, Increasing sustainable revenue 87%.
  • Transitioned online product to micro-transactional, eCommerce model and subscription service.
  • Partner with CEO on critical strategy, and business development.
  • Orchestrated launch for 2 new products to expand brand and IP awareness
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical analytics data, to adjust and enhance features, community engagement and product value
  • Conducted consumer User Experience and User Interface analysis, to streamline and enhance user experience
  • Mentored team on best practices and protocols to maximize productivity.

Director of Product Development

Magic Leap
Dania Beach , FL
2015.02 - 2017.01
  • Responsible and accountable for delivery and quality, of all Magic Leap Studios suite of products
  • Delivered 5 mixed reality user experiences on Magic Leap 1 platform
  • Establish Phased Gates frameworks to facilitate faster idea and product idea generation
  • Implement core Product Management frameworks (Agile SCRUM, KanBan, Lean)
  • Implemented Business Intelligence process, framework, and tools
  • Responsible for Setting all Operational, Portfolio, and Operational KPIs for studio
  • Implemented and scaled Quality Assurance organization for Mixed Reality / AR content
  • Developed business quality framework that ensures product quality during development
  • Established Portfolio Management structure and framework
  • Conceptualized long-range product roadmaps and strategically designed according to market data and research.
  • Supported staff development, promoting personal achievement and retention as best strategy for long-term organizational health.
  • Evaluated consumer experience, preferences and behaviors, combined with market trends and historical data, to adjust and enhance product features.

Director of Product Development

Electronic Arts
Orlando , FL
2009.05 - 2015.02
  • Oversaw portfolio mix of $2 Billion in annual revenue, and ensures on time deliveries, exceptional project management practices, combined features, and increased product quality.
  • Facilitates and tracks studio ‘Green-light’ process for new concepts and ideas.
  • Owned resource management function for SPORTS Label Introduced and maintains common process frameworks, standardized tools, and languages.
  • Develop quality framework that ensures consumer product quality in development.
  • Ability to Translate information highly technical in nature to senior staff and stakeholders, and aligned product strategy with platforms and other product teams.
  • Conceptualized long-range product roadmaps and strategically designed according to market data and research.
  • Drew from market data to assess product health and drive success.
  • Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues.
  • Analyzed and determined resolutions to multi-faceted issues that affected management and business objectives.

Sr. Development Director

Electronic Arts
Orlando , FL
2004.02 - 2009.04
  • Ran development and product operations for Madden NFL Franchise (Madden NFL 06 to Madden NFL 09) grossing over $2 Billion in revenue.
  • Managed staff of over 100 indirect, 10 direct, and 50 matrixed employees.
  • Turn around expert, brought in to save, and ship, two failing Product lines, on time.
  • Increased combined milestone date accuracy 41% in 2 years, by leading product development initiatives and next generation transition development for studio.
  • Directs efficient team reorganization, and recruits, hires and conducts disciplinary actions.
  • Implemented balanced scorecard planning and created studio scorecard for performance measurement.
  • Established dashboards with leading predictability indicators.
  • Coordinates game submissions with Legal, Manufacturing, and first party to ensure timely product launches.
  • Responsible for studio development of predictive quality, and organizes and coordinates P&L’s for game teams.
  • Reports on project status, risk mitigation, and action items for multiple SKU’s in studio.
  • Oversaw team health and development.
  • Increased quality (Metacritic) annually; increasing franchise from 8 points in three years

EVP Product Development

Embroitique, LLC
McKinney , TX
2006.01 - Current
  • Distinguished product issues and gathered information on customer experiences.
  • Selected, procured, and implemented eCommerce technology based in PHP, MySql, API and replicated Sql Server instances.
  • Implemented variable staffing plan.
  • Responsible for hiring and firing of contract help.
  • Developed and executed on product marketing and strategy.
  • Grew company from 50 customers to over 25,000 and growing.
  • Increased average revenue per user by 37%.
  • Achieved average sustainable company growth of 36% annually for past 5 years.
  • Designed and implemented all tracking analytics for eCommerce site.
  • Implemented data warehousing and ad-hoc analytics tracking customer usage and buying patterns.
  • Designed and developed UX (User Experience).
  • Designed and developed processes and automation tools to reduce maintenance manpower needed to run site.

Sr. Product Manager

Motorola
Arlington Heights , IL
2001.01 - 2004.02
  • Led successful integration of two major global SaaS applications (XML, ASP, COM+, Oracle, Clarify).
  • Ensured substantial cost savings (> $250K) and increased customer satisfaction by 26.
  • Consulted with product development teams to enhance products based on customer data.
  • Launched external vendor management platform, netting ~$500 million annual revenue
  • Compiled product, market and customer data to forecast accurate sales and profit projections.

Senior Software Engineer

Motorola
Arlington Heights , IL
1997.01 - 2001.01
  • Developed, managed, and deployed global extranet content management and deployment system.
  • Integrated within call center operations (Clarify), eLearning systems (Docent), and software downloads, saving over $250,000.
  • Established and deployed web based contract management tool (ASP, JavaScript, Oracle), enabling organization to maintain customer contact (Status, costs and quote) information in centralized location.
  • Implemented contract management tool across regions and business units.
  • Worked closely with other business analysts, development teams and infrastructure specialists to deliver high availability solutions for mission-critical applications.
  • Orchestrated efficient large-scale software deployments, including testing features and correcting code.

Education

Master of Science - Management Information Systems

Northern Illinois University
DeKalb, IL
1996.09 - 1998.05

Bachelor of Science - Marketing

Northern Illinois University
DeKalb, IL
1992.09 - 1996.05

Skills

Strategic Planning

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Accomplishments

    INTERACTIVE TITLES CREDITED

  • Super Lucky’s Tale, XBONE X.
  • New Super Lucky’s Tale, SWITCH.
  • Creativerse, STEAM.
  • NBA LIVE 14 PS4, XBOX ONE.
  • Madden NFL 2006 PSP.
  • NCAA 2010 X360, PS3, PS2, PSP.
  • Madden NFL 2006 XBOX360.
  • NCAA 2010 X360, PS3, PS2.
  • Madden NFL 2007 XBOX360.
  • NCAA 2011 X360, PS3, PS2.
  • Madden NFL 2008 XBOX360, PS3.
  • NCAA 2012 X360, PS3.
  • Madden NFL 2009 XBOX360, PS3, PS2,XBOX.
  • Tiger Woods PGA Tour 2010 X360, PS3, Wii.
  • Madden NFL 2011 X360, PS3, PS2, PSP, Wii.
  • Tiger Woods PGA Tour 2011 X360, PS3, Wii.
  • Madden NFL 2012 X360, PS3, PS2, PSP, Wii.
  • Tiger Woods PGA Tour 2012 X360, PS3, Wii.
  • Madden NFL 2010 X360, PS3, PS2, PSP, Wii.
  • Tiger Woods Online.
  • EA Sports MMA X360, PS3.
  • Madden NFL 2006 XBOX, PS2, Gamecube.
  • AWARDS AND PUBLICATIONS

  • Published featured article on “Measuring Quality during development”, Agile Game Development: Build, Play, Repeat (2nd Edition) (Addison-Wesley Signature Series (Cohn))
  • Entertainment Merchants Association Sports Game of the Year (Madden NFL 09)
  • GameSpot's award for Best Traditional Sports Game and for Best New Control Scheme of 2006
  • Top selling game of 2007
  • VGX Award for Best Team Sports Game
  • Kids’ Choice Award for Favorite Videogame
  • VGX Award for Best Team Sports Game

Certification

Hansoft Certified Trainer

Timeline

Head of Studio Production Development

Hypixel Studios
2021.09 - Current

Advisory Board Member

Matanyas Hope, Children's Charity
2021.01 - Current

VP of Product Development

Playful Studios
2017.01 - 2021.08

Director of Product Development

Magic Leap
2015.02 - 2017.01

Director of Product Development

Electronic Arts
2009.05 - 2015.02

EVP Product Development

Embroitique, LLC
2006.01 - Current

Sr. Development Director

Electronic Arts
2004.02 - 2009.04

Sr. Product Manager

Motorola
2001.01 - 2004.02

Senior Software Engineer

Motorola
1997.01 - 2001.01

Master of Science - Management Information Systems

Northern Illinois University
1996.09 - 1998.05

Bachelor of Science - Marketing

Northern Illinois University
1992.09 - 1996.05
Hansoft Certified Trainer
Scrum Alliance Certified Scrum Master
Scrum Alliance Certified Scrum Product Owner
Brian GrahamVP Product Development