Boris Melikov
Newmarket,ON
Summary
Motivated business professional bringing 9 years of entrepreneurial experience. Dedicated and personable with extensive experience in managing administrative and sales operations and personnel. Well-versed in training, educating, motivating, and supporting staff members.Built and Managed 3 Companies from scratch. Responsible for over $7M worth of sales from various industried including automotive, electronics , and home furnishings collectively in the last 9 years. Highly creative in Marketing with expertise in transforming marketing and advertising strategies into desired results Developed profitable campaigns that included creative content and copyright. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Marketing Agency Owner
Whale Marketing
Newmarket, Ontario
2023.01 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked with graphic designers and writers to establish theme and tone for content.
- Tracked key performance indicators to measure success of campaigns, using Google Analytics 4 and various attribution models to monitor conversion attribution
- Wrote engaging and successful marketing, advertising, and website copy.
- Extensive Knowledge of Google , Facebook, Instagram, TikTok, Youtube Ads.
- Experienced with Photoshop, Adobe Premiere Pro, Premiere Rush, Lightroom .
- Experienced with Figma , Wordpress, Shopify, Wix, Squarespace.
- Conversion optimization, A/B Split testing, content targeting , audience management.
Business Owner / Import and Sales
Hoverstore
06.2020 - Current
- Oversaw $2M in sales from 2020-2022.
- Managed a team of 5 Employees including customer Service, repair Technician, and marketing Specialist.
- Developed Strategies through Google and Facebook Ads to target , acquire , and convert customer data into sales.
- Used Remarketing Platforms , (Omnisend, Re-cart) to convert website users who didn't purchase into customers.
- Analyzed user traffic flow with Google Analytics and optimizing ads to target New Customers.
- Trained and motivated employees to perform daily business functions.
- Optimized marketing budget to decrease cost-per-conversion goals.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
- Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership.
- Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.
- Reconciled daily sales, returns and financial reports in QuickBooks.
- Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Enhanced product awareness by taking pictures of new and available product offerings and posting to company's website and media accounts.
- Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
Business Owner /Import Export Specialist
Self Employed
04.2016 - 06.2020
- Tracked shipments processing through customs and other agencies and obtained clearances.
- Prepared and processed import and export documentation according to customs regulations, laws or procedures.
- Developed online strategies to sell Inventory , using knowledge of Google ads , ecommerce development, social media marketing.
- Researched market trends , to identify trending products and conducted strategies to introduce these products to North American markets.
- Communicated with Factories in China to import Products to Canada.
- Coordinated and negotiated contracts to facilitate freight movements.
- Created and transmitted accurate documentation to governmental agencies for import activities.
Car Salesperson
Scarsview Chrysler
10.2015 - 09.2016
- Closed sales by overcoming objections, asking for sales, negotiating price and completing purchase contracts.
- Negotiated purchase prices and explained sales, warranty and optional products.
- Qualified buyers by matching requirements and interests to various car or truck models and discussing finance options.
- Demonstrated automobiles by explaining characteristics, capabilities and features, taking test drives and explaining warranties and services.
- Completed registration paperwork and sales documentation.
Real Estate Agent
Sutton Group Admiral
10.2014 - 10.2015
- Sold $2M + worth of Real Estate in First Year of Business.
- Managed contracts, negotiations and all aspects of sales to finalize purchases and exceed customer expectations.
Education
High School Diploma -
Stephen Lewis Secondary School
Thornhill, ON06.2011
Skills
- Customer Communication / Sales
- Content Creation Tools ( Photoshop, Illustrator)
- Web and Application Servers
- Web Analytics Tools ( Google Analytics)
- Inventory Control Procedures
- Sales Generation
- Customer Service / Communication
- POS System Operations
- Order Processing( Online and Instore)
- Affiliate Management (Bestbuy, Amazon)
- Search Engine Optimization Practices
- Market Trend Analysis
- Marketing Strategy Development
- Campaign Performance Tracking(Google,Facebook Ads)
- Social Media Platforms(Instagram, Tiktok)
- Customer Demographics ( Google Analytics)
- Marketing Analytics(Google/ Facebook Ads)
- Developing Marketing Campaigns(PPC, Email Remarketing)
- Product Inventories
- Import and Export Operations
Accomplishments
- Business owner
- Self-taught digital marketing strategist
- Self-taught web developer and Online/Ecommerce sales strategist
- Achieved client satisfaction through effectively helping with Marketing goals and budget
- Supervised team of 15 staff members
- Generated Sales of over $150k/ month during peak seasons in retail import business
- Collaborated internationally and responsible for importing over $2M (wholesale value) worth of product from 2017-2022
Timeline
Marketing Agency Owner
Whale Marketing
2023.01 - Current
Business Owner / Import and Sales
Hoverstore
06.2020 - Current
Business Owner /Import Export Specialist
Self Employed
04.2016 - 06.2020
Car Salesperson
Scarsview Chrysler
10.2015 - 09.2016
Real Estate Agent
Sutton Group Admiral
10.2014 - 10.2015
High School Diploma -
Stephen Lewis Secondary School
Hobbies
- Avid hockey player , 3 games per week
- Start my mornings early with a 1.5-2 hour workout
- Fishing
- Competing in Marathons , Spartan races
- Self- learning , daily improvements through reading, audiobooks, online videos
Hobbies
- Avid hockey player , 3 games per week
- Start my mornings early with a 1.5-2 hour workout
- Fishing
- Competing in Marathons , Spartan races
- Self- learning , daily improvements through reading, audiobooks, online videos
Hobbies
- Avid hockey player , 3 games per week
- Start my mornings early with a 1.5-2 hour workout
- Fishing
- Competing in Marathons , Spartan races
- Self- learning , daily improvements through reading, audiobooks, online videos
Hobbies
- Avid hockey player , 3 games per week
- Start my mornings early with a 1.5-2 hour workout
- Fishing
- Competing in Marathons , Spartan races
- Self- learning , daily improvements through reading, audiobooks, online videos
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