Avinash Akula
Digital Marketing
Hyderabad,TG
Summary
Dynamic marketing leader with a proven track record at SAS Infra, excelling in campaign optimization and budget management. Skilled in SEO strategies and team leadership, I drive brand growth and enhance performance metrics through innovative, data-driven approaches. Successfully implemented multi-channel strategies that significantly increased lead generation and ROI.
Overview
7
7
years of professional experience
3
3
Certification
Work History
Head of Marketing
SAS Infra
Hyderabad, Telangana
03.2024 - Current
- Analyzed campaign performance data to identify opportunities for optimization and improvement.
- Conducted market research and analysis to identify potential markets, consumer trends, and competitive landscape.
- Oversaw the production of promotional materials such as brochures, catalogs, flyers.
- Managed relationships with external vendors including advertising agencies, media outlets and design firms.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Implemented SEO strategies to improve website visibility and drive organic traffic.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Directed digital marketing campaigns across multiple channels including email, social media and website optimization.
- Identified target audiences and devised campaigns to match target demographics, and optimize results.
- Communicated the marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Interviewed and hired talented individuals to add value to marketing team.
Performance Manager
Antara Senior Care
Noida, Uttar Pradesh
07.2023 - 11.2023
- Led multi-channel acquisition campaigns, delivering strong results in lead generation, revenue, and ROI.
- Developed innovative marketing strategies through cross-functional collaboration.
- Managed digital prospecting, remarketing, and optimized budget allocation for maximum impact.
- Executed A/B testing and CRO initiatives, successfully reducing cost per lead (CPL).
- Utilized data-driven analysis to enhance campaign performance and cost efficiency.
- Tracked and analyzed key performance metrics to inform strategic decisions.
- Spearheaded continuous improvement initiatives to drive operational
PPC Manager
Socialchaat
Chandigarh, Haryana
02.2023 - 06.2023
- Designed and executed digital strategies in e-commerce, lead generation, and app marketing.
- Managed PPC campaigns across platforms, driving high ROI and conversion rates.
- Conducted keyword research, optimized ad copy, and improved CTR and CPA.
- Implemented tracking pixels, monitored KPIs, and delivered weekly performance reports.
- Collaborated with developers and clients to tailor campaigns, ensuring alignment with goals.
- Ensured compliance with advertising policies across platforms (Google Ads, Bing Ads).
- Enhanced website UX to boost conversion rates based on user behavior analysis.
PPC Specialist
Alogic Electronics India Pvt LTD
Mumbai, Maharashtra
06.2022 - 02.2023
- Executed SEO, SEM, display, video, and social media strategies for U.S. & Canadian clients.
- Increased online visibility, traffic, conversions, & search rankings through targeted campaigns.
- Utilized tools like Keyword Planner, SEMrush, & Google Analytics for keyword analysis & performance tracking.
- Conducted competitive analysis and A/B testing to enhance campaign effectiveness.
- Optimized website conversion rates and shopping cart experiences based on KPIs.
- Performed regular account audits and generated detailed performance reports (CTR, CPC, CPM).
- Supported analytics setup and tracked visitor behavior for actionable insights.
PPC Analyst
SWIFT DIGITALS
Hyderabad, Hyderabad
01.2018 - 05.2022
- Managed global digital ads campaigns (USA, UK, UAE, Canada) across SMM & SEM.
- Expert in ad copywriting, bid strategy, campaign optimization, & ROI tracking.
- Leveraged in keywords, search term reports & negative keywords for precision targeting.
- Delivered performance reports on CTR, CPC, ROI, Quality score, & budget efficiency.
- Oversaw PPC strategies aligned with client goals; enhanced traffic via SEO & load time improvements.
- Generated reports detailing findings and recommendations.
- Analyzed customer feedback to guide product and service enhancements.
- Evaluated customer needs and feedback to drive product and service improvements.
Education
BBA - Bachelor of Business Administration
Chhatrapati Shah Ji Maharaj University
Kanpur07.2013
Skills
- Campaign optimization
- Bid & Budget management
- Brand & CRM management
- Competitive & KPI analysis
- Performance metrics
- Digital advertising
- SEO strategies
- Market research
- A/B testing
- Multitasking
- ROI analysis
Certification
- Google Ads Certification License - Life time
- Tag Manager Certification License - 2022
- Analytics Certification License - 2023
Personal Information
Digital Marketing
Avinash Akula
+91-986 699 6306
akulaaavinash@gmail.com
Hyderabad, Telangana, India
https://www.linkedin.com/in/avinash-akulaa/
Languages
Telugu
First Language
Telugu
Proficient (C2)
C2
English
Upper Intermediate (B2)
B2
Hindi
Intermediate (B1)
B1
Accomplishments
- Increased net revenue by 4% by spearheading and leading a comprehensive marketing campaign.
- Achieved #1 position for the “Keywords” keyword search terms from certain periods.
- Supervised team of 18 staff members.
- Collaborated with team of 3 in the development of Anatra projects.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Exploring digital trends & emerging marketing technologies
SEO and content strategy innovation
Data analytics and consumer behavior
Creative ad design and storytelling
Blogging & content creation
Networking at marketing events and webinars
Learning AI tools in marketing
Software
SEO Tools: SEMrush, Google Search Console
Analytics & Reporting: Google Analytics, Tag Manager
Advertising Platforms: Google Ads, Facebook Ads Manager, LinkedIn Ads
Native Ads: Taboola, Out Brain
Email Marketing: Mailchimp, HubSpot
Keyword Research: Google Keyword Planner, Uber suggest
A/B Testing & Optimization: Google Optimize, Hotjar
CRM & Automation: HubSpot, Zoho CRM, 4qt, Daebuild, High rise
Affiliations
- Member, Google Skillshop – Certified in Google Ads & Analytics
Work Preference
Work Type
Full TimeWork Location
HybridRemoteOn-SiteImportant To Me
Work-life balance4-day work weekFlexible work hoursCompany CulturePersonal development programsCareer advancementStock Options / Equity / Profit SharingQuote
"Opportunities don't happen. You create them."
– Chris Grosser
Timeline
Head of Marketing
SAS Infra
03.2024 - Current
Performance Manager
Antara Senior Care
07.2023 - 11.2023
PPC Manager
Socialchaat
02.2023 - 06.2023
PPC Specialist
Alogic Electronics India Pvt LTD
06.2022 - 02.2023
PPC Analyst
SWIFT DIGITALS
01.2018 - 05.2022
BBA - Bachelor of Business Administration
Chhatrapati Shah Ji Maharaj University
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