Summary
Overview
Work History
Education
Skills
Software
Timeline
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Alondra Lynch

Alondra Lynch

Marketing Experiences Specialist
Brooklyn,NY

Summary

Dynamic Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. Also bringing deep understanding of luxury and trend-worthy products, market conditions and customer preferences. Detail-oriented with extensive knowledge of the retail space and digital and event marketing. First-rate attention to detail and creative mindset. Talent for devising creative strategies. Demonstrated knowledge of brand campaign execution, copywriting and project management.


Ready to apply skills and 5 years of experience to new position with long-term potential.

Overview

5
5
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

Marketing Experience Specialist

DataRobot
Boston, MA
05.2021 - 09.2022
  • Strategized, planned, and executed all webinars that garnered 2326 leads, 83 Discovery calls, 48 NBMs, and 20 Visible Opportunities for sales team
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
  • Identified appropriate marketing channels and target customers for webinar and social campaigns.
  • Collaborated with sales, product management, partner marketing. PR and web development teams to create specific marketing webinar campaigns as well as to publicize and promote
  • Wrote engaging and successful marketing, advertising, website and social copy
  • Partnered with graphic designers creating visual assets and promoting ad campaigns.
  • Tracked key metrics and developed spreadsheets and data models.
  • Planned, ideated, and executed LinkedIn Live Sessions
  • Helped execute internal Thought Leadership podcast (More Intelligent Tomorrow)

Merchandising Manager, Gifts

The Grommet (Owned By Ace Hardware)
Boston, MA
05.2020 - 05.2021
  • Set sales quotas, established performance expectations to meet revenue targets which were exceeded for 2020 by $1.2M
  • Planned out sales cycles to develop and service accounts by using product marketing, prospecting, promotion and merchandising for product awareness and placement.
  • Established monthly goals and communicated performance expectations during team meetings to optimize sales.
  • Analyzed trends and conducted research to determine seasonal merchandise direction.
  • Oversaw inventory counts each quarter to maintain stock records and account for shrinkage.
  • Developed merchandise plans to purchase various highly sought-after items to increase sales by Source new products with higher margins. In 2020 added 75 products which helped grow category sales by 10% and increase product margin by 5%.
  • Researched new vendors, acquired samples and negotiated merchandise deals.
  • Executed in-season pricing strategies, promotions and markdowns to reach financial targets.

Assistant Buyer, European Luxury & Vintage

RueLaLa
Boston, MA
12.2017 - 04.2020
  • Tracked inventory shipments and prepared spreadsheets detailing item information as well as guaranteed timely delivery of merchandise through daily communication with distribution centers and vendors.
  • Managed vendor purchase order dispatch, delivery and invoicing to set contractual guidelines and maintain budgetary regulations as well as negotiated prices, discount terms and transportation arrangements for merchandise.
  • Monitored and analyzed sales records, trends or economic conditions to anticipate consumer buying patterns and determine suitable type and quantity of company inventory items.
  • Implemented consolidations and markdowns to promote higher gross margins to beat projections and increase sales by 8% YoY for European Luxe and Vintage category.
  • Researched and evaluated market trends through online sources, customer feedback and competitor shopping.
  • Sourced new vendors in effort to boost range of products offered while reducing costs through strategic contract negotiations.
  • Created hands-on training program for newly hired employees to acclimate each person to company policies and procedures and individual job duties.
  • Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.

Education

Bachelor of Arts - Sociology And English

Connecticut College
New London, CT
08.2013 - 05.2017

Skills

    Campaign development

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Software

Microsoft Office

Tableau

Salesforce

Sprout

Kapost

Asana

Timeline

Marketing Experience Specialist

DataRobot
05.2021 - 09.2022

Merchandising Manager, Gifts

The Grommet (Owned By Ace Hardware)
05.2020 - 05.2021

Assistant Buyer, European Luxury & Vintage

RueLaLa
12.2017 - 04.2020

Bachelor of Arts - Sociology And English

Connecticut College
08.2013 - 05.2017

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Alondra LynchMarketing Experiences Specialist