Amritha R

Complete ownership of revenue generation from TN and Kerala markets for Disney + Hotstar SMB team, focusing on maximizing revenue potential from the mapped accounts (100 accounts) and evangelizing Hotstar as a premium destination for Digital spends

• End to End to client management for TN and Kerala market, from prospecting, onboarding, localizing business strategies,(relevant to market) and retention of clients.
• Generated revenue from consultative/solution based selling on Sports and Entertainment at Hotstar.
• Develop plans and strategies for developing business and achieving company’s sales goals
• Work closely with Agency team, to run roadshows to evangelize platform benefits to non digital (TV) agency.
• Created additional revenue stream by sponsorship selling (on South Impact property).
• Established TN + Kerala markets as a revenue generating SBU's within SMB Team. 100% Revenue growth in TN market from previous fiscal.

Highlight

• Recognized as Hotstar of the month, for my over achievement of my Quarter number (OND quarter) and to have successfully onboarded 2 sponsors on South Impact property

Responsible for selling ad space across Network 18 channels ( CNN News 18,CNBC TV 18, CNBC Awaaz, CNBC BAJAR, News 18 India, News 18 LOKMAT & FORBES INDIA magazine)

• Responsible for ideating and creating AFP pitches to client as part of IBN Focus team.
• Proven ability to meet set sales targets, and have shown 20% revenue growth in FY 2016 – 17 against 2015 – 16 revenue.
• Spear head sales for Tamilnadu market for Network 18 channel.
• Liaising with both external (Client and Agency) and internal (Marketing and Operations team) stakeholders for media sales.
  

Responsible for Revenue generation through Key accounts and from New Clients at MINT.
Highlight

Received (Xtramile) award for the month of July and September for achieving the deployed target

Identify and initiate contact with advertising prospects and converting them to long term clientele for Vijay TV

• Instrumental in adding around 30 new clients in system and clocking revenue more than 3 crores.
• Successfully design TVCs for clients by partnering with in-house creative team.
• Ensured successful delivery of advertising campaign for Real Estate clients through innovative advertising methods like Stings and Aston Band.
• Generate In-show brand integration ideas for clients.
• Assess customer needs, develop effective sales proposal, negotiate deals and ensure delivery of campaign effectiveness.
• 100% achievement of sales target for 2 years running with 22% revenue growth